Shattering the concrete ceiling: exploring the moderating effects of mass media messages as it relates to the perceived self-efficacy of African-American women

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dc.contributor Cooper, Caryl A.
dc.contributor Ashford, Marcus D.
dc.contributor.advisor Brown, Kenon A.
dc.contributor.author Galloway, Brittany Joyce
dc.date.accessioned 2017-03-01T17:41:13Z
dc.date.available 2017-03-01T17:41:13Z
dc.date.issued 2016
dc.identifier.other u0015_0000001_0002258
dc.identifier.other Galloway_alatus_0004M_12681
dc.identifier.uri https://ir.ua.edu/handle/123456789/2607
dc.description Electronic Thesis or Dissertation
dc.description.abstract Past research has shown that there are few positive ethnically diverse role models in American society (Hackett & Betz, 1981). African-American women have identified the lack of racially identical role models as a significant barrier to attaining leadership positions within Corporate America. A cross-sectional survey was administered to explore how mass media images depicting counter-stereotypical images of African-American role models affect the self-efficacy beliefs of African-American women (195 respondents, 51%). The researcher also examined the participant’s ability to cope with stress and their reported level of career aspirations as predictors of their level of identification with the potential role model. The results indicated that African-American women have lower levels of both self-efficacy and career aspirations than women of other races (187 respondents, 49%). The results also indicated that the participant’s ability to cope with stress and level of career aspirations predicated their level of identification. Furthermore, the study found that a potential role models race significantly influenced the participants level of identification. This research will foster social change by identifying an effective approach to combating historical stereotypes that lower the self-efficacy of African-American women. Increasing the self-efficacy of African-American women could advance opportunities for minority women’s leadership and reduce the leadership gap in Corporate America.
dc.format.extent 82 p.
dc.format.medium electronic
dc.format.mimetype application/pdf
dc.language English
dc.language.iso en_US
dc.publisher University of Alabama Libraries
dc.relation.ispartof The University of Alabama Electronic Theses and Dissertations
dc.relation.ispartof The University of Alabama Libraries Digital Collections
dc.relation.hasversion born digital
dc.rights All rights reserved by the author unless otherwise indicated.
dc.subject.other Mass communication
dc.subject.other African American studies
dc.subject.other Business administration
dc.title Shattering the concrete ceiling: exploring the moderating effects of mass media messages as it relates to the perceived self-efficacy of African-American women
dc.type thesis
dc.type text
etdms.degree.department University of Alabama. Dept. of Advertising and Public Relations
etdms.degree.discipline Advertising Public Relations
etdms.degree.grantor The University of Alabama
etdms.degree.level master's
etdms.degree.name M.A.


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