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Recent Submissions
The Jewish Legacy of “Bombingham”: Exploring the Causes and Consequences of the Attempted Bombing of Temple Beth-El in Birmingham, Alabama, in 1958
(Southern Jewish Historical Society, 2023) Norman, Margaret; Young, Melissa
Try, Try, Try Again: Better Faculty Outreach Through Trial and Error
(Purdue University, 2016) Arthur, Michael A.; McCall, Patti M.; Schulman, Sarah D.
Reaching out to faculty about library resources and services is an ongoing and sometimes mysterious process for vendors and librarians alike—one that, when effective, can contribute a higher ROI and improved collaboration between libraries and publishers. However, it can be a challenge to reach that sweet spot between “effective” and “annoying,” especially in the face of seemingly nonresponsive faculty. A physical and life sciences librarian and former head of collection development and acquisitions from the University of Central Florida (UCF), and a Springer account development specialist, who works closely with academic librarians, weigh in on four different issues about improving outreach and identifying opportunities for outreach and collaboration.
Return on Investment: New Strategies for Marketing Digital Resources to Academic Faculty and Students From Three Perspectives: Publisher, Collection Development, and Research Services
(Purdue University, 2014) Arthur, Michael A.; Profera, Elyse L.; Tierney, Barbara G.
Game changing strategies for marketing digital resources to end users are crucial for establishing return on investment in this period of reduced library collection budgets and challenging resource prices. When expensive digital resources are purchased by academic libraries, there needs to be a marketing plan in place for getting these resources into the hands of end users as quickly as possible. One strategy for success is a marketing collaboration between the publisher and the academic library. The Profera, Arthur, Tierney 2014 Charleston Conference presentation on this topic focused on the success achieved at the University of Central Florida Libraries where such a collaboration included experts from Taylor & Francis working closely with the Head of Acquisitions & Collection Services and the Head of Research Services. Together they sponsored a digital resources educational workshop that included presentations by faculty, librarians, and Taylor & Francis representatives and reached out to end users as well as librarians from several Florida institutions. The UCF Libraries has also partnered with publishers to promote resources through various events sponsored by publishers and aimed at librarians and faculty from UCF and surrounding institutions. The presenters covered innovative strategies for marketing digital resources including hosting vendor presentations and trainings in library classrooms or at academic faculty workshops and hosting webinars and presentations. With the focus on marketing to end users, the presenters concentrated on ways that academic faculty and librarians have been included in training and outreach related to new products or major enhancements to existing library resources.
Sociolinguistic challenges and new perspectives on determining French speakers in Creole communities: the case of Haiti
(Walter de Gruyter, 2024-08-06) Tézil, David
This study examines the sociolinguistic challenges and explores new perspectives on the evaluation of French competency in creole-speaking communities, particularly in Haiti. Due to the absence of an effective and adaptable French proficiency test in the country, the percentage of Francophones often varies between 5 % and 10 %, and as high as 42 %. This inconsistency may be the result of the assumption that schooling is an effective metric of French proficiency. In this study, I argue that while schooling creates some French speakers, it is not necessarily indicative of French proficiency for all Haitians. In other words, not all Haitians enrolled in schools can count as French speakers. I make three propositions to improve the accuracy of the proportion of French speakers in Haiti: (1) combining schooling with some proficiency instrument to determine French speakers; (2) using an adaptable proficiency test that is based on the salient features that distinguish French from Haitian Creole (Kreyòl); (3) controlling for sociolinguistic varieties such as Frenchified Kreyòl or Kreyòl swa to prevent the miscategorization of monolingual Kreyòl speakers as French speakers.
Keywords: French proficiency; francophones; Haitian Creole; Kreyòl swa; Kreyòl rèk
I’ll Be Back: Post-Purchase Activities and ROI
(Purdue University, 2014) Arthur, Michael A.; Bucknall, Tim; Kaelin, Stephanie; Schulman, Sarah; Showers, Kristi
What kinds of services and support should be expected after the sale? Vendors are increasingly providing postsale services to their customers, typically in the form of account development. This panel discussion examined experiences that vendors, libraries, and consortia have had with one another, including which services have been beneficial, and explored future enhancements that will benefit libraries and users. The panelists provided specific examples of past collaborations, including customized trainings, usage analysis, and professional development events. Panelists discussed topics of interest to librarians and vendors with a focus on ways to get the best ROI out of library resources. Librarians and publishers on the panel highlighted the important role that each side has in improving ROI and marketing the resources to the library community.