A quantitative study on organizational commitment and communication satisfaction of administrative staff at a master's institution

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Date
2015
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University of Alabama Libraries
Abstract

Because personnel salaries constitute 50% of the operating budget of higher education institutions, employees are significant existing assets for institutions. Administrative staff constitute 45% of employees at higher education institutions. These important stakeholders are responsible for the day-to-day operations of an institution. Previous research shows that increasing organizational commitment among employees increases productivity and effectiveness, positively impacting the bottom line of an institution. Also, research shows that communication satisfaction increases organizational commitment. Therefore, the purpose of this study was to gain an understanding of communication satisfaction and organizational commitment for administrative staff at a master’s institution with a strong liberal arts curriculum. This study used quantitative survey research to answer five main research questions. Downs and Hazen’s Communication Satisfaction Questionnaire and Meyer and Allen’s TCM Employee Commitment Survey were used in this research. Participants answered questions on a 7-point Likert scale to assess their existing levels of organizational commitment and communication satisfaction. This study was a single-institution study. One hundred and sixty eight full-time and part-time administrative staff participated in this survey. Descriptive statistics, correlations, and linear regression analysis were used to answer the research questions. This study resulted in four overarching conclusions. First, a relationship exists between organizational commitment and communication satisfaction in an American higher education context. Additionally, this study shows that communication climate can predict normative organizational commitment. Second, employees at the site institution are most satisfied with the communication dimension of relationship to superiors. Third, employees at this institution are least satisfied with the communication dimension of personal feedback. Finally, participants in this study had a high level of affective commitment. Suggestions for future research and recommendations for higher education leaders at the site institution are also included in this study.

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Electronic Thesis or Dissertation
Keywords
Higher education administration
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