How message appeals and prior product use influence information processing, risk perceptions, trust, attitudes, and genetic test purchase intentions

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dc.contributor.authorVanDyke, Matthew S. S.
dc.contributor.authorLee, Nicole M. M.
dc.contributor.authorAbitbol, Alan
dc.contributor.authorRush, Stephen W. W.
dc.contributor.otherUniversity of Alabama Tuscaloosa
dc.contributor.otherArizona State University
dc.contributor.otherArizona State University-Downtown Phoenix
dc.contributor.otherUniversity of Dayton
dc.contributor.otherBelmont University
dc.date.accessioned2023-09-28T21:10:40Z
dc.date.available2023-09-28T21:10:40Z
dc.date.issued2023
dc.description.abstractWithin the direct-to-consumer (DTC) genetic test industry, attracting customers can be difficult especially due to the highly sensitive nature of these products. How these tests are communicated to consumers may be one avenue in which companies can impact customer purchase intentions. A 2 (message sidedness: one-way vs. two-way refutational) x 2 (hedging: present vs. absent) between-subjects experiment was conducted to understand how message features and prior product use influence information processing, risk and trust perceptions, and attitude toward the genetic test, which in turn, may influence direct-to-consumer (DTC) genetic test purchase intentions. Results demonstrated that having used a genetic test in the past predicted participants' trust in the company, information processing, and risk judgments; however, among those who used a genetic test, viewing a message that included hedging tended to increase their trust in the message. Trust in the message and company, information processing, and risk judgments significantly predicted participants' attitudes toward genetic testing, which in turn predicted their purchase intentions. The results suggest that in the context of DTC genetic test messaging, practitioners should strive to increase consumer trust in the message and the company and facilitate information processing, and they should work to diminish perceived risk. These results suggest opportunities for identifying other message features that may influence message and company trust, information processing, risk judgments, and attitudes related to DTC genetic testing.en_US
dc.format.mediumelectronic
dc.format.mimetypeapplication/pdf
dc.identifier.citationVanDyke, M. S., Lee, N. M., Abitbol, A., & Rush, S. W. (2023). How message appeals and prior product use influence information processing, risk perceptions, trust, attitudes, and genetic test purchase intentions. In A. B. Mahmoud (Ed.), PLOS ONE (Vol. 18, Issue 3, p. e0283102). Public Library of Science (PLoS). https://doi.org/10.1371/journal.pone.0283102
dc.identifier.doi10.1371/journal.pone.0283102
dc.identifier.orcidhttps://orcid.org/0000-0002-7834-5637
dc.identifier.orcidhttps://orcid.org/0000-0003-3101-4969
dc.identifier.orcidhttps://orcid.org/0000-0002-2905-3099
dc.identifier.urihttps://ir.ua.edu/handle/123456789/12052
dc.languageEnglish
dc.language.isoen_US
dc.publisherPLOS
dc.rights.licenseAttribution 4.0 International (CC BY 4.0)
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectPLANNED BEHAVIOR
dc.subjectSCIENTIFIC UNCERTAINTY
dc.subjectCANCER-RESEARCH
dc.subjectNEWS COVERAGE
dc.subjectCONSUMER
dc.subjectWEB
dc.subjectSEEKING
dc.subjectIMPACT
dc.subjectMODEL
dc.subjectADVERTISEMENTS
dc.subjectMultidisciplinary Sciences
dc.titleHow message appeals and prior product use influence information processing, risk perceptions, trust, attitudes, and genetic test purchase intentionsen_US
dc.typeArticle
dc.typetext
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