Winning isn't everything: the effect of nationalism bias on enjoyment of a mediated sporting event

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University of Alabama Libraries

Disposition theory research within mediated sporting events has traditionally looked at the relationship between enjoyment and outcome. The theoretical framework hypothesizes enjoyment of media content is a function of viewers' affective dispositions toward media characters, and the resulting outcome faced by the characters. Later research attempts to explain how dispositions are formed. However, a gap currently exists in the theory concerning the effect of the different elements of the mediated content. The purpose of this study was to examine one such element of mediated content. This study used a 4 x 2 between subjects experimental design to test the effects of commentary from a United States broadcast on enjoyment. Within the experiment, commentary and outcome were manipulated for two teams of different nationalities. Results showed commentary did have an effect on enjoyment; however, commentary was a stronger predictor of enjoyment than was outcome. Additionally, it was found nationality alone did not have an effect on enjoyment, but commentary and nationality combined did have such an effect. Findings from this study have implications for disposition theory and future research on factors affecting enjoyment

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Mass communication