Immunize the HPV Vaccine Rumors: Effects of Inoculation Messages and Tone of Voice on Parental Intention to Vaccinate Their Children

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dc.contributor.authorPark, EunHae
dc.contributor.authorKim, Seoyeon
dc.contributor.authorCameron, Glen T.
dc.contributor.otherBall State University
dc.contributor.otherUniversity of Alabama Tuscaloosa
dc.contributor.otherUniversity of Missouri Columbia
dc.date.accessioned2023-09-28T19:30:44Z
dc.date.available2023-09-28T19:30:44Z
dc.date.issued2022
dc.description.abstractThe purpose of this study was to develop an effective health communication strategy to guide the decision-making process of parents considering getting their children HPV vaccines. Using inoculation theory and findings on tone of voice as theoretical frameworks, the present study conducted a 2 (message type: inoculation vs. supportive) x 2 (tone of voice: human voice vs. organizational voice) mixed experiment with a total of 231 U.S. parents (either mother or father of a child eligible for the HPV vaccine). The results revealed that HPV vaccination promotions based on the inoculation message were more likely to generate positive attitudes toward the vaccination, higher intention to vaccinate their children, and higher intention to spread positive word of mouth (WOM) about HPV vaccination. Also, HPV vaccination promotions in the human voice were likely to increase the WOM intention more than those in the organizational voice. In regard to an interaction effect, human voice turned out to be more effective than organizational voice to generate the WOM intention when it comes to supportive messages; inoculation-based messages were similarly effective across the human and the organizational voice condition.en_US
dc.format.mediumelectronic
dc.format.mimetypeapplication/pdf
dc.identifier.citationPark, E., Kim, S., & Cameron, G. T. (2022). Immunize the HPV Vaccine Rumors: Effects of Inoculation Messages and Tone of Voice on Parental Intention to Vaccinate Their Children. In Journal of Community Health (Vol. 47, Issue 5, pp. 790–799). Springer Science and Business Media LLC. https://doi.org/10.1007/s10900-022-01100-9
dc.identifier.doi10.1007/s10900-022-01100-9
dc.identifier.urihttps://ir.ua.edu/handle/123456789/11350
dc.languageEnglish
dc.language.isoen_US
dc.publisherSpringer
dc.subjectInoculation theory
dc.subjectHuman voice
dc.subjectTone of voice
dc.subjectHPV vaccine
dc.subjectWORD-OF-MOUTH
dc.subjectCOMMUNICATED COMMITMENT
dc.subjectCONVERSATIONAL VOICE
dc.subjectSOCIAL MEDIA
dc.subjectRESISTANCE
dc.subjectINFORMATION
dc.subjectATTITUDES
dc.subjectREAL
dc.subjectHealth Policy & Services
dc.subjectPublic, Environmental & Occupational Health
dc.titleImmunize the HPV Vaccine Rumors: Effects of Inoculation Messages and Tone of Voice on Parental Intention to Vaccinate Their Childrenen_US
dc.typeArticle
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