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A longitudinal content analysis of topic coverage and elitist frames in Gourmet magazine: 1945-2008

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dc.contributorBissell, Kimberly L.
dc.contributorEvans, William A.
dc.contributorBrantley, Chip
dc.contributor.advisorGreer, Jennifer D.
dc.contributor.authorNorville, Grace Lanier
dc.contributor.otherUniversity of Alabama Tuscaloosa
dc.date.accessioned2017-02-28T22:24:42Z
dc.date.available2017-02-28T22:24:42Z
dc.date.issued2010
dc.descriptionElectronic Thesis or Dissertationen_US
dc.description.abstractA content analysis of Gourmet magazine was performed to explore topic coverage and dominant frames in the content. The first part of the study, which examined topic coverage, was informed by agenda setting theory. It was found that Gourmet set the agenda for its readers by making cooking, international travel, restaurants, and travel in the United States the most prominent topics in its pages. According to agenda setting theory, Gourmet told its readers to think about these topics when thinking about the gourmet. The second part of the study, which examined framing of feature articles, was informed by frame analysis. Articles were scanned for presence of a list of attributes that suggested either an elitist or accessible frame. It was found that most articles in Gourmet were framed as elitist, suggesting that Gourmet influenced readers' perception of the gourmet as elite. However, nearly 40% of articles were framed as accessible, suggesting that the magazine did achieve some balance between the two frames. Because the gourmet is traditionally associated with the elite, this data suggests that Gourmet was somewhat successful in making the gourmet world accessible for its readers. Making the gourmet, a lifestyle once reserved for the elite, more accessible to Americans was the magazine's founding principle.en_US
dc.format.extent93 p.
dc.format.mediumelectronic
dc.format.mimetypeapplication/pdf
dc.identifier.otheru0015_0000001_0000233
dc.identifier.otherNorville_alatus_0004M_10367
dc.identifier.urihttps://ir.ua.edu/handle/123456789/739
dc.languageEnglish
dc.language.isoen_US
dc.publisherUniversity of Alabama Libraries
dc.relation.hasversionborn digital
dc.relation.ispartofThe University of Alabama Electronic Theses and Dissertations
dc.relation.ispartofThe University of Alabama Libraries Digital Collections
dc.rightsAll rights reserved by the author unless otherwise indicated.en_US
dc.subjectJournalism
dc.titleA longitudinal content analysis of topic coverage and elitist frames in Gourmet magazine: 1945-2008en_US
dc.typethesis
dc.typetext
etdms.degree.departmentUniversity of Alabama. Department of Journalism
etdms.degree.disciplineJournalism
etdms.degree.grantorThe University of Alabama
etdms.degree.levelmaster's
etdms.degree.nameM.A.

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