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Hospitable campus: analyzing corporate recruiters' experience on campus visits

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dc.contributorSevert, Kimberly
dc.contributorBissell, Kimberly L.
dc.contributor.advisorChen, Hsiangting
dc.contributor.authorOlive, Ashley
dc.contributor.otherUniversity of Alabama Tuscaloosa
dc.date.accessioned2019-02-12T14:31:12Z
dc.date.available2019-02-12T14:31:12Z
dc.date.issued2018
dc.descriptionElectronic Thesis or Dissertationen_US
dc.description.abstractThe purpose of this study is to assess the attributes college recruiters’ value when determining their campus recruiting activities. Importance-performance analysis was utilized to evaluate nine attributes: employer development professional, career fair, tabling, classroom visit, information session, faculty meeting, student group meeting, on campus interviewing and sponsorship. Data collection occurred at a southeastern university which hosts career fairs with more than 180 companies. Corporate recruiters were asked to complete a survey with questions regarding 9 primary attributes, with 92 items related to on campus recruiting, and the rate the attribute importance and performance of their recruiting experience with the university. The Servicescape, SERVQUAL and SERVPERF theoretical frameworks are used. This study fills a gap in the research regarding corporate recruiter’s evaluative criteria and decision-making of campus visits. Keywords: campus recruiting, talent acquisition, servicescape, IPAen_US
dc.format.extent95 p.
dc.format.mediumelectronic
dc.format.mimetypeapplication/pdf
dc.identifier.otheru0015_0000001_0003168
dc.identifier.otherOlive_alatus_0004M_13694
dc.identifier.urihttp://ir.ua.edu/handle/123456789/5351
dc.languageEnglish
dc.language.isoen_US
dc.publisherUniversity of Alabama Libraries
dc.relation.hasversionborn digital
dc.relation.ispartofThe University of Alabama Electronic Theses and Dissertations
dc.relation.ispartofThe University of Alabama Libraries Digital Collections
dc.rightsAll rights reserved by the author unless otherwise indicated.en_US
dc.subjectHigher education administration
dc.titleHospitable campus: analyzing corporate recruiters' experience on campus visitsen_US
dc.typethesis
dc.typetext
etdms.degree.departmentUniversity of Alabama. College of Human Environmental Sciences
etdms.degree.disciplineHuman Environmental Sciences, General
etdms.degree.grantorThe University of Alabama
etdms.degree.levelmaster's
etdms.degree.nameM.S.

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