"Women, no matter what their ages, are more effective in the pursuit of happiness if they not only have cultivated inner graces but have also made themselves outwardly as pleasing as possible." Havinghurst and other gerontological writers agree that paying attention to personal appearance raises self-esteem, gives self assurance, produces a feeling of security and belonginess, raises morale, and helps attain success in our society. Clothing plays an important part in the impressions a person makes on others. Flugel states that it is from their clothes that we form a first impression of our fellow-creatures as we meet them. Many other authorities agree that first impressions take place in about thirty seconds. It has been found that well-dressed people create first impressions of successful, powerful individuals with positive habits of living.