Life Satisfaction, Job satisfaction and Well-being in the Public Relations and Communication Industry in the United Kingdom

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Date
2024-05-19
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Creative Media and Communications Research Ltd &. EUPRERA
Abstract

Although some elements of modern work environment and well-being are shared by many industries, working in PR and communication has its several unique, defining characteristics. Among others, it involves relationship-building skills, requires analysing large portions of data and often makes professionals work outside regular working hours. Maintaining work-life balance and understanding factors affecting well-being of Public Relations and Communication professionals has been a continuously challenging issue for professionals and academic scholars. Only a handful of studies attempted to comprehensively answer the question. This report responds to calls from organisations, professionals and academics to fill this gap. We launched a survey on Public Relations, communications and related disciplines practitioners exploring a set of issues related to different aspects of well-being. Our goals were two-fold. First, our aim was to identify specific factors that explain (impact) job and life satisfaction to help practitioners develop a mindful approach to balancing their work-life balance. Second, we wanted to provide evidence for organisations, line managers and HR professionals to develop approaches increasing job satisfaction and well-being in the work environments they are responsible for. The report presents our key findings.

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Topić, M., & Chmiel. M. (2024). Life satisfaction, job satisfaction and well-being in the Public Relations and Communication Industry in the United Kingdom. EUPRERA Report Vol. 5, No.2 Leeds/Brussels: Creative Media and Communications Research Ltd & EUPRERA.