A longitudinal analysis of the effects of conference realignment on college football brand equity

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dc.contributorBreaux, Arleene P.
dc.contributorHardy, David E.
dc.contributorKatsinas, Stephen G.
dc.contributorTaylor, Tommy
dc.contributor.advisorBray, Nathaniel J.
dc.contributor.authorCarr, Daphne
dc.contributor.otherUniversity of Alabama Tuscaloosa
dc.date.accessioned2017-03-01T17:21:45Z
dc.date.available2017-03-01T17:21:45Z
dc.date.issued2014
dc.descriptionElectronic Thesis or Dissertationen_US
dc.description.abstractThe purpose of this study was to develop a football brand equity measurement to determine changes in football brand equity for stable and migrating conference members in Division I football. This study included a total of 206 football teams participating in NCAA Division I football subdivisions that included 108 teams from the Football Bowl Subdivision (FBS) and 98 football teams from the Football Championship Subdivision (FCS). A longitudinal analysis design found that football brand equity changed in an upward trend over time from 2003 through 2012 for both FBS stable and FBS migrating football teams, whereas the trend for FCS stable and FCS migrating football teams was inconsistent over the same period of time. Repeated measures ANOVA were conducted and found that there was not a statistically significant difference in football brand equity between FBS stable and FBS migrating football teams. However, there was a statistically significant difference between FCS stable and FCS migrating football teams' brand equity.en_US
dc.format.extent126 p.
dc.format.mediumelectronic
dc.format.mimetypeapplication/pdf
dc.identifier.otheru0015_0000001_0001762
dc.identifier.otherCarr_alatus_0004D_12125
dc.identifier.urihttps://ir.ua.edu/handle/123456789/2208
dc.languageEnglish
dc.language.isoen_US
dc.publisherUniversity of Alabama Libraries
dc.relation.hasversionborn digital
dc.relation.ispartofThe University of Alabama Electronic Theses and Dissertations
dc.relation.ispartofThe University of Alabama Libraries Digital Collections
dc.rightsAll rights reserved by the author unless otherwise indicated.en_US
dc.subjectHigher education administration
dc.titleA longitudinal analysis of the effects of conference realignment on college football brand equityen_US
dc.typethesis
dc.typetext
etdms.degree.departmentUniversity of Alabama. Department of Educational Leadership, Policy, and Technology Studies
etdms.degree.disciplineHigher Education Administration
etdms.degree.grantorThe University of Alabama
etdms.degree.leveldoctoral
etdms.degree.nameEd.D.

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