Sex appeals and wartime messages in beauty and health product advertising: 1941-1946

dc.contributorCooper, Caryl A.
dc.contributorButler, Jeremy G.
dc.contributor.advisorGower, Karla
dc.contributor.authorCopeland, Charles Jonathan
dc.contributor.otherUniversity of Alabama Tuscaloosa
dc.date.accessioned2017-03-01T14:44:24Z
dc.date.available2017-03-01T14:44:24Z
dc.date.issued2011
dc.descriptionElectronic Thesis or Dissertationen_US
dc.description.abstractHealth and beauty product advertising from American women's magazines during World War II exhibits a unique combination of sex appeals and wartime messages. Ad campaigns from Ladies Home Journal and Collier's, from the years 1941-1946, were selected and analyzed for their use of sex appeals in conjunction with war-related messages. Ads from these campaigns from 1941 and 1946 were included to compare and contrast the use of these messages. Several trends emerge. Examination of these campaigns shows a distinct trend to idealize enlisted men as romantic partners. Also, the campaigns studied contain messages to address home front issues, such as conservation of materials and labor shortages. After the war's conclusion in 1946, the men depicted in advertising become increasingly civilian as the ads begin to refrain from including war-related messages and themes. At this point in time, these campaigns for health and beauty products in these women's magazines continue to run, but are mostly scrubbed of their wartime context.en_US
dc.format.extent153 p.
dc.format.mediumelectronic
dc.format.mimetypeapplication/pdf
dc.identifier.otheru0015_0000001_0000663
dc.identifier.otherCopeland_alatus_0004M_10833
dc.identifier.urihttps://ir.ua.edu/handle/123456789/1168
dc.languageEnglish
dc.language.isoen_US
dc.publisherUniversity of Alabama Libraries
dc.relation.hasversionborn digital
dc.relation.ispartofThe University of Alabama Electronic Theses and Dissertations
dc.relation.ispartofThe University of Alabama Libraries Digital Collections
dc.rightsAll rights reserved by the author unless otherwise indicated.en_US
dc.subjectMass communication
dc.titleSex appeals and wartime messages in beauty and health product advertising: 1941-1946en_US
dc.typethesis
dc.typetext
etdms.degree.departmentUniversity of Alabama. Department of Advertising and Public Relations
etdms.degree.disciplineAdvertising Public Relations
etdms.degree.grantorThe University of Alabama
etdms.degree.levelmaster's
etdms.degree.nameM.A.
Files
Original bundle
Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
file_1.pdf
Size:
17.85 MB
Format:
Adobe Portable Document Format