Multimedia rights holders and athletic sponsorship: a system theory case study of the University of Alabama

dc.contributorAllaway, Arthur Warren
dc.contributorGower, Karla K.
dc.contributor.advisorKinney, Lance T.
dc.contributor.authorGarrison, Elizabeth Brandt
dc.contributor.otherUniversity of Alabama Tuscaloosa
dc.date.accessioned2017-03-01T16:25:37Z
dc.date.available2017-03-01T16:25:37Z
dc.date.issued2012
dc.descriptionElectronic Thesis or Dissertationen_US
dc.description.abstractThis research offers a case study of sports multimedia contracts as awarded by the University of Alabama and executed by Crimson Tide Sports Marketing, a Learfield/IMG sports management subsidiary. This case study used system theory to investigate how the UA/CTSM sports contract is executed. System theory reviews complex organizations as composed of smaller units with specific responsibilities. System theory research involves observing and describing the operating units, how they interact and how each unit contributes to the organization's goals. Six system components were identified in the UA/CTSM system. However, the most frequent interactions were reported between the control, network distribution, and advertising units. These components work together to create revenue through their participation in the system.en_US
dc.format.extent134 p.
dc.format.mediumelectronic
dc.format.mimetypeapplication/pdf
dc.identifier.otheru0015_0000001_0000884
dc.identifier.otherGarrison_alatus_0004M_11037
dc.identifier.urihttps://ir.ua.edu/handle/123456789/1383
dc.languageEnglish
dc.language.isoen_US
dc.publisherUniversity of Alabama Libraries
dc.relation.hasversionborn digital
dc.relation.ispartofThe University of Alabama Electronic Theses and Dissertations
dc.relation.ispartofThe University of Alabama Libraries Digital Collections
dc.rightsAll rights reserved by the author unless otherwise indicated.en_US
dc.subjectCommunication
dc.subjectMarketing
dc.subjectSports management
dc.titleMultimedia rights holders and athletic sponsorship: a system theory case study of the University of Alabamaen_US
dc.typethesis
dc.typetext
etdms.degree.departmentUniversity of Alabama. Department of Advertising and Public Relations
etdms.degree.disciplineAdvertising Public Relations
etdms.degree.grantorThe University of Alabama
etdms.degree.levelmaster's
etdms.degree.nameM.A.
Files
Original bundle
Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
file_1.pdf
Size:
3.17 MB
Format:
Adobe Portable Document Format