Reaching out to faculty about library resources and services is an ongoing and sometimes mysterious process for vendors and librarians alike—one that, when effective, can contribute a higher ROI and improved collaboration between libraries and publishers. However, it can be a challenge to reach that sweet spot between “effective” and “annoying,” especially in the face of seemingly nonresponsive faculty. A physical and life sciences librarian and former head of collection development and acquisitions from the University of Central Florida (UCF), and a Springer account development specialist, who works closely with academic librarians, weigh in on four different issues about improving outreach and identifying opportunities for outreach and collaboration.