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The effects of narrative exemplars and fear appeals on promoting preventive skin cancer behaviors

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dc.contributorBissell, Kimberly L.
dc.contributorLeeper, James D.
dc.contributorPasadeos, Yorgo
dc.contributorPhelps, Joseph
dc.contributor.advisorZhou, Shuhua
dc.contributor.authorZhang, Cui
dc.contributor.otherUniversity of Alabama Tuscaloosa
dc.date.accessioned2017-03-01T16:46:50Z
dc.date.available2017-03-01T16:46:50Z
dc.date.issued2013
dc.descriptionElectronic Thesis or Dissertationen_US
dc.description.abstractThis dissertation investigated the effects of narrative exemplars and fear appeals on individuals' health-risk perception toward skin cancer, attitude toward the preventive behavior, and coping responses, with need for cognition, self-efficacy and response efficacy as moderators. This dissertation employed a 2 (message type: narrative exemplar vs. base-rate information) × 2 (threat: high vs. low) factorial between-subject design. A total of 251 college students participated in the experiment. A high-threat message describing the severe consequences of not protecting one's skin and the high susceptibility to skin cancer both directly and indirectly impacted individuals' perceptions of skin cancer risk and their intention to perform a coping response. Fear mediated the effects of threat information on individuals' health risk perception and intention for the coping responses. In addition, when they read a high-threat message, high efficacy individuals believed that the recommendation outlined in the messages produced the desired outcome and the threat could be averted, therefore, they were more likely to accept the recommended behavior in the messages than their lower counterparts. Moreover, need for cognition did not have an effect on the reported transportation when processing narrative exemplars, although participants who read the narrative exemplars reported higher transportation than those who read the base-rate information messages. Theoretical and practical implications were discussed.en_US
dc.format.extent107 p.
dc.format.mediumelectronic
dc.format.mimetypeapplication/pdf
dc.identifier.otheru0015_0000001_0001195
dc.identifier.otherZhang_alatus_0004D_11493
dc.identifier.urihttps://ir.ua.edu/handle/123456789/1670
dc.languageEnglish
dc.language.isoen_US
dc.publisherUniversity of Alabama Libraries
dc.relation.hasversionborn digital
dc.relation.ispartofThe University of Alabama Electronic Theses and Dissertations
dc.relation.ispartofThe University of Alabama Libraries Digital Collections
dc.rightsAll rights reserved by the author unless otherwise indicated.en_US
dc.subjectCommunication
dc.titleThe effects of narrative exemplars and fear appeals on promoting preventive skin cancer behaviorsen_US
dc.typethesis
dc.typetext
etdms.degree.departmentUniversity of Alabama. College of Communication and Information Sciences
etdms.degree.disciplineCommunication & Information Sciences
etdms.degree.grantorThe University of Alabama
etdms.degree.leveldoctoral
etdms.degree.namePh.D.

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