Printed books versus e-book formats: a study using Niche Gratification Theory
| dc.contributor | Roberts, Chris | |
| dc.contributor | MacCall, Steven L. | |
| dc.contributor.advisor | Lowrey, Wilson Hugh | |
| dc.contributor.author | Cowan, Christi | |
| dc.contributor.other | University of Alabama Tuscaloosa | |
| dc.date.accessioned | 2017-03-01T16:47:44Z | |
| dc.date.available | 2017-03-01T16:47:44Z | |
| dc.date.issued | 2013 | |
| dc.description | Electronic Thesis or Dissertation | en_US |
| dc.description.abstract | The study evaluates how college students interact with different book formats. It addresses factors such as time and location to measure reading activity across printed books, e-readers, tablet devices and computer e-books. A survey of 603 college students measured factors within Niche Gratification Theory and provides a hierarchy of market strength that explains how the formats are being used. Printed books were found to have the best market strength, following by e-readers, tablet devices and computer e-books. The study also presents potential benefits of reading in each of those formats, offering reasons that students may enjoy or appreciate a format for specific purposes, such as using printed textbooks to study and take notes or an e-reader for relaxation. Results should inform the publishing industry on the status of e-books. Suggestions are given for adapting formats in light of the reading habits found here. Results suggest publishers should not make an immediate jump to e-books but should instead ease them into the marketplace slowly, as more people begin to use digital reading devices. | en_US |
| dc.format.extent | 85 p. | |
| dc.format.medium | electronic | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.other | u0015_0000001_0001256 | |
| dc.identifier.other | Cowan_alatus_0004M_11378 | |
| dc.identifier.uri | https://ir.ua.edu/handle/123456789/1726 | |
| dc.language | English | |
| dc.language.iso | en_US | |
| dc.publisher | University of Alabama Libraries | |
| dc.relation.hasversion | born digital | |
| dc.relation.ispartof | The University of Alabama Electronic Theses and Dissertations | |
| dc.relation.ispartof | The University of Alabama Libraries Digital Collections | |
| dc.rights | All rights reserved by the author unless otherwise indicated. | en_US |
| dc.subject | Technical communication | |
| dc.title | Printed books versus e-book formats: a study using Niche Gratification Theory | en_US |
| dc.type | thesis | |
| dc.type | text | |
| etdms.degree.department | University of Alabama. Department of Journalism | |
| etdms.degree.discipline | Journalism | |
| etdms.degree.grantor | The University of Alabama | |
| etdms.degree.level | master's | |
| etdms.degree.name | M.A. |
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