Experimental comparison of two post-crisis communication strategies: discourse of renewal theory and bolstering

dc.contributorHorsley, J. Suzanne
dc.contributorJensen, Peter
dc.contributor.advisorKinney, Lance T.
dc.contributor.authorShi, Zhe
dc.contributor.otherUniversity of Alabama Tuscaloosa
dc.date.accessioned2018-01-19T19:37:32Z
dc.date.available2018-01-19T19:37:32Z
dc.date.issued2017
dc.descriptionElectronic Thesis or Dissertationen_US
dc.description.abstractPublic relations theorists investigating organizational crisis communication have suggested discourse of renewal theory (DRT) as an alternative to more standard apologia tactics. DRT advises organizations in crisis to give the chief executive officer a prominent communication role (rather than other organization personnel or outside consultants). DRT also advises forward-looking communication tactics highlighting potential for organizational growth, improved operations and necessary change. The experiment reported here is the first-known experimental investigation of DRT-based crisis responses. A non-random sample of 114 undergraduate students were randomly assigned to one of four crisis response treatments: CEO-attributed DRT responses, CEO–attributed organizational bolstering responses, non-CEO attributed DRT responses and non-CEO organizational bolstering responses. Contrary to DRT-derived hypotheses, CEO-attributed responses did not generate significantly higher mean attitude toward the organization, message credibility or organizational credibility when compared to non-CEO attributed responses. Similarly, DRT responses did not outperform more standard bolstering apologia tactics.en_US
dc.format.extent60 p.
dc.format.mediumelectronic
dc.format.mimetypeapplication/pdf
dc.identifier.otheru0015_0000001_0002691
dc.identifier.otherShi_alatus_0004M_13203
dc.identifier.urihttp://ir.ua.edu/handle/123456789/3329
dc.languageEnglish
dc.language.isoen_US
dc.publisherUniversity of Alabama Libraries
dc.relation.hasversionborn digital
dc.relation.ispartofThe University of Alabama Electronic Theses and Dissertations
dc.relation.ispartofThe University of Alabama Libraries Digital Collections
dc.rightsAll rights reserved by the author unless otherwise indicated.en_US
dc.subjectCommunication
dc.titleExperimental comparison of two post-crisis communication strategies: discourse of renewal theory and bolsteringen_US
dc.typethesis
dc.typetext
etdms.degree.departmentUniversity of Alabama. Department of Advertising and Public Relations
etdms.degree.disciplineAdvertising Public Relations
etdms.degree.grantorThe University of Alabama
etdms.degree.levelmaster's
etdms.degree.nameM.A.
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