In COVID-19 Health Messaging, Loss Framing Increases Anxiety with Little-to-No Concomitant Benefits: Experimental Evidence from 84 Countries

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dc.contributor.authorDorison, Charles A.
dc.contributor.authorLerner, Jennifer S.
dc.contributor.authorHeller, Blake H.
dc.contributor.authorRothman, Alexander J.
dc.contributor.authorKawachi, Ichiro I.
dc.contributor.authorWang, Ke
dc.contributor.authorRees, Vaughan W.
dc.contributor.authorGill, Brian P.
dc.contributor.authorGibbs, Nancy
dc.contributor.authorEbersole, Charles R.
dc.contributor.authorVally, Zahir
dc.contributor.authorTajchman, Zuzanna
dc.contributor.authorZsido, Andras N.
dc.contributor.authorZrimsek, Mija
dc.contributor.authorChen, Zhang
dc.contributor.authorZiano, Ignazio
dc.contributor.authorGialitaki, Zoi
dc.contributor.authorCeary, Chris D.
dc.contributor.authorLin, Yijun
dc.contributor.authorKunisato, Yoshihiko
dc.contributor.authorYamada, Yuki
dc.contributor.authorXiao, Qinyu
dc.contributor.authorJiang, Xiaoming
dc.contributor.authorDu, Xinkai
dc.contributor.authorYao, Elvin
dc.contributor.authorWilson, John Paul
dc.contributor.authorCyrus-Lai, Wilson
dc.contributor.authorJimenez-Leal, William
dc.contributor.authorLaw, Wilbert
dc.contributor.authorCollins, W. Matthew
dc.contributor.authorRichard, Karley L.
dc.contributor.authorVranka, Marek
dc.contributor.authorAnkushev, Vladislav
dc.contributor.authorSchei, Vidar
dc.contributor.authorKrizanic, Valerija
dc.contributor.authorKadreva, Veselina Hristova
dc.contributor.authorAdoric, Vera Cubela
dc.contributor.authorTran, Ulrich S.
dc.contributor.authorYeung, Siu Kit
dc.contributor.authorHassan, Widad
dc.contributor.authorHouston, Ralph
dc.contributor.authorLima, Tiago J. S.
dc.contributor.authorOstermann, Thomas
dc.contributor.authorFrizzo, Thomas
dc.contributor.authorSverdrup, Therese E.
dc.contributor.authorHouse, Thea
dc.contributor.authorGill, Tripat
dc.contributor.authorFedotov, Maksim
dc.contributor.authorPaltrow, Tamar
dc.contributor.authorJernsaether, Teodor
dc.contributor.authorKoptjevskaja-Tamm, Maria
dc.contributor.authorHostler, Thomas J.
dc.contributor.authorIshii, Tatsunori
dc.contributor.authorSzaszi, Barnabas
dc.contributor.authorAdamus, Sylwia
dc.contributor.authorSuter, Lilian
dc.contributor.authorHabib, Sumaiya
dc.contributor.authorStudzinska, Anna
dc.contributor.authorStojanovska, Dragana
dc.contributor.authorJanssen, Steve M. J.
dc.contributor.authorStieger, Stefan
dc.contributor.authorSchulenberg, Stefan E.
dc.contributor.authorTatachari, Srinivasan
dc.contributor.authorAzouaghe, Soufian
dc.contributor.authorSorokowski, Piotr
dc.contributor.authorSorokowska, Agnieszka
dc.contributor.authorSong, Xin
dc.contributor.authorLewis, Savannah C.
dc.contributor.authorSinkolova, Sladjana
dc.contributor.authorGrigoryev, Dmitry
dc.contributor.authorDrexler, Shira Meir
dc.contributor.authorDaches, Shimrit
dc.contributor.authorGeniole, Shawn N.
dc.contributor.authorVracar, Selena
dc.contributor.authorMassoni, Sebastien
dc.contributor.authorZorjan, Sasa
dc.contributor.authorSarioguz, Eyluel
dc.contributor.authorIzquierdo, Sara Morales
dc.contributor.authorAlves, Sara G.
dc.contributor.authorPoentinen, Sara
dc.contributor.authorSolas, Sara Alvarez
dc.contributor.authorOrdonez-Riano, Santiago
dc.contributor.authorOcovaj, Sanja Batic
dc.contributor.authorOnie, Sandersan
dc.contributor.authorLins, Samuel
dc.contributor.authorcoksan, Sami
dc.contributor.authorSacakli, Asli
dc.contributor.authorRuiz-Fernandez, Susana
dc.contributor.authorGeiger, Sandra J.
dc.contributor.authorFatahModares, Saeideh
dc.contributor.authorWalczak, Radoslaw B.
dc.contributor.authorBetlehem, Ruben
dc.contributor.authorVilar, Roosevelt
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dc.contributor.authorRoss, Robert M.
dc.contributor.authorMcCarthy, Randy
dc.contributor.authorBallantyne, Tonia
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dc.contributor.authorReggev, Niv
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dc.contributor.authorNedelcheva-Datsova, Mina
dc.contributor.authorRahal, Rima-Maria
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dc.contributor.authorArriaga, Patricia
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dc.contributor.authorBernardo, Marcia
dc.contributor.authorCampos, Olatz
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dc.contributor.authorKiselnikova, Natalia
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dc.contributor.authorCohen, Noga
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dc.contributor.authorSay, Nicolas
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dc.contributor.authorRachev, Nikolay R.
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dc.contributor.authorSchmidt, Nadya-Daniela
dc.contributor.authorNadif, Khaoula
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dc.contributor.authorSirota, Miroslav
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dc.contributor.authorBialek, Michal
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dc.contributor.authorAnne, Michele
dc.contributor.authorMisiak, Michal
dc.contributor.authorGrinberg, Maurice
dc.contributor.authorCapizzi, Mariagrazia
dc.contributor.authorEspinoza Barria, Mauricio F.
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dc.contributor.authorFrias-Armenta, Martha
dc.contributor.authorKowal, Marta
dc.contributor.authorTopor, Marta
dc.contributor.authorRoczniewska, Marta
dc.contributor.authorOosterlinck, Marlies
dc.contributor.authorKohlova, Marketa Braun
dc.contributor.authorParuzel-Czachura, Mariola
dc.contributor.authorRomanova, Marina
dc.contributor.authorPapadatou-Pastou, Marietta
dc.contributor.authorLund, Maria Louise
dc.contributor.authorAntoniadi, Maria
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dc.contributor.authorWielgus, Magdalena
dc.contributor.authorVarella, Marco A. C.
dc.contributor.authorColloff, Melissa F.
dc.contributor.authorBradford, Maria
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dc.contributor.authorPineda, Lina Maria Sanabria
dc.contributor.authorPerez, Laura Calderon
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dc.contributor.authorJaremka, Lisa M.
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dc.contributor.otherUniversite de Toulouse
dc.contributor.otherInstitut Catholique d'Arts et Metiers de Toulouse
dc.contributor.otherUniversity of Mississippi
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dc.contributor.otherMohammed V University in Rabat
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dc.date.accessioned2023-09-28T20:42:33Z
dc.date.available2023-09-28T20:42:33Z
dc.date.issued2022
dc.description.abstractThe COVID-19 pandemic (and its aftermath) highlights a critical need to communicate health information effectively to the global public. Given that subtle differences in information framing can have meaningful effects on behavior, behavioral science research highlights a pressing question: Is it more effective to frame COVID-19 health messages in terms of potential losses (e.g., "If you do not practice these steps, you can endanger yourself and others") or potential gains (e.g., "If you practice these steps, you can protect yourself and others")? Collecting data in 48 languages from 15,929 participants in 84 countries, we experimentally tested the effects of message framing on COVID-19-related judgments, intentions, and feelings. Loss- (vs. gain-) framed messages increased self-reported anxiety among participants cross-nationally with little-to-no impact on policy attitudes, behavioral intentions, or information seeking relevant to pandemic risks. These results were consistent across 84 countries, three variations of the message framing wording, and 560 data processing and analytic choices. Thus, results provide an empirical answer to a global communication question and highlight the emotional toll of loss-framed messages. Critically, this work demonstrates the importance of considering unintended affective consequences when evaluating nudge-style interventions.en_US
dc.format.mediumelectronic
dc.format.mimetypeapplication/pdf
dc.identifier.citationDorison, C. A., Lerner, J. S., Heller, B. H., Rothman, A. J., Kawachi, I. I., Wang, K., Rees, V. W., Gill, B. P., Gibbs, N., Ebersole, C. R., Vally, Z., Tajchman, Z., Zsido, A. N., Zrimsek, M., Chen, Z., Ziano, I., Gialitaki, Z., Ceary, C. D., Lin, Y., … Coles, N. A. (2022). In COVID-19 Health Messaging, Loss Framing Increases Anxiety with Little-to-No Concomitant Benefits: Experimental Evidence from 84 Countries. In Affective Science (Vol. 3, Issue 3, pp. 577–602). Springer Science and Business Media LLC. https://doi.org/10.1007/s42761-022-00128-3
dc.identifier.doi10.1007/s42761-022-00128-3
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dc.identifier.urihttps://ir.ua.edu/handle/123456789/11782
dc.languageEnglish
dc.language.isoen_US
dc.publisherSpringer Nature
dc.subjectMessage framing
dc.subjectAnxiety
dc.subjectNudges
dc.subjectCOVID-19
dc.subjectNEGATIVE EMOTIONS
dc.subjectPROSPECT-THEORY
dc.subjectDECISION
dc.subjectBEHAVIOR
dc.subjectCORTISOL
dc.subjectPEOPLE
dc.subjectMATTER
dc.subjectPsychology
dc.subjectPsychology, Experimental
dc.titleIn COVID-19 Health Messaging, Loss Framing Increases Anxiety with Little-to-No Concomitant Benefits: Experimental Evidence from 84 Countriesen_US
dc.typeArticle
dc.typetext

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