A Framework for Classifying the Content of Online Reviews of Formalwear Rented Online
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Date
2014
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Iowa State University Digital Press
Abstract
While online reviews are regarded as a key ingredient in product success, little is known about the content of online reviews of apparel products. This study focuses on online reviews found on Rent the Runway (RTR), a very successful firm, which provides consumers who want to wear designer formalwear for special occasions the opportunity to rent at a fraction of the retail price.
Description
ITAA Annual Conference Proceedings, #71
Keywords
Online review, Formalwear, Rented online
Citation
McKinney, E. & Shin, E., (2014) “A framework for classifying the content of online reviews of formalwear rented online”, International Textile and Apparel Association Annual Conference Proceedings 71(1).