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Testing for crowd out in social nudges: Evidence from a natural field experiment in the market for electricity

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dc.contributor.authorBrandon, Alec
dc.contributor.authorList, John A.
dc.contributor.authorMetcalfe, Robert D.
dc.contributor.authorPrice, Michael K.
dc.contributor.authorRundhammer, Florian
dc.contributor.otherUniversity of Chicago
dc.contributor.otherBoston University
dc.contributor.otherUniversity of Alabama Tuscaloosa
dc.contributor.otherGeorgia State University
dc.date.accessioned2023-09-28T19:32:33Z
dc.date.available2023-09-28T19:32:33Z
dc.date.issued2019
dc.description.abstractThis study considers the response of household electricity consumption to social nudges during peak load events. Our investigation considers two social nudges. The first targets conservation during peak load events, while the second promotes aggregate conservation. Using data from a natural field experiment with 42,100 households, we find that both social nudges reduce peak load electricity consumption by 2 to 4% when implemented in isolation and by nearly 7% when implemented in combination. These findings suggest an important role for social nudges in the regulation of electricity markets and a limited role for crowd out effects.en_US
dc.format.mediumelectronic
dc.format.mimetypeapplication/pdf
dc.identifier.citationBrandon, A., List, J. A., Metcalfe, R. D., Price, M. K., & Rundhammer, F. (2018). Testing for crowd out in social nudges: Evidence from a natural field experiment in the market for electricity. In Proceedings of the National Academy of Sciences (Vol. 116, Issue 12, pp. 5293–5298). Proceedings of the National Academy of Sciences. https://doi.org/10.1073/pnas.1802874115
dc.identifier.doi10.1073/pnas.1802874115
dc.identifier.orcidhttps://orcid.org/0000-0002-1740-3848
dc.identifier.orcidhttps://orcid.org/0000-0003-0239-9652
dc.identifier.orcidhttps://orcid.org/0000-0002-1244-8094
dc.identifier.urihttps://ir.ua.edu/handle/123456789/11400
dc.languageEnglish
dc.language.isoen_US
dc.publisherNational Academy of the Sciences
dc.subjectenergy
dc.subjectnudge
dc.subjectexperiment
dc.subjecteconomics
dc.subjectconservation
dc.subjectENERGY
dc.subjectPRESSURE
dc.subjectBEHAVIOR
dc.subjectDOOR
dc.subjectFOOT
dc.subjectRUN
dc.subjectMultidisciplinary Sciences
dc.titleTesting for crowd out in social nudges: Evidence from a natural field experiment in the market for electricityen_US
dc.typeArticle
dc.typetext

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