The need for cognition and the adoption of new technology: a study of how the elaboration likelihood impacts diffusion of innovation

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dc.contributorLewis, Regina Louise
dc.contributorBrown, James
dc.contributor.advisorGower, Karla
dc.contributor.authorLewis, Jeffrey Douglas
dc.contributor.otherUniversity of Alabama Tuscaloosa
dc.date.accessioned2017-03-01T17:46:35Z
dc.date.available2017-03-01T17:46:35Z
dc.date.issued2016
dc.descriptionElectronic Thesis or Dissertationen_US
dc.description.abstractThe Elaboration Likelihood Model and Diffusion of Innovation are theories that describe decision-making processes. Diffusion of innovation explains the time it takes for individuals to learn about an innovation, try the innovation, and make the decision to adopt or reject it. The ELM suggests individuals use a dual process of thinking. The route to persuasion changes depending on how the person thinks. Each route targets different levels of thinking. This thesis investigates the relationship between the ELM and diffusion of innovation.en_US
dc.format.extent61 p.
dc.format.mediumelectronic
dc.format.mimetypeapplication/pdf
dc.identifier.otheru0015_0000001_0002394
dc.identifier.otherLewis_alatus_0004M_12736
dc.identifier.urihttps://ir.ua.edu/handle/123456789/2705
dc.languageEnglish
dc.language.isoen_US
dc.publisherUniversity of Alabama Libraries
dc.relation.hasversionborn digital
dc.relation.ispartofThe University of Alabama Electronic Theses and Dissertations
dc.relation.ispartofThe University of Alabama Libraries Digital Collections
dc.rightsAll rights reserved by the author unless otherwise indicated.en_US
dc.subjectMarketing
dc.titleThe need for cognition and the adoption of new technology: a study of how the elaboration likelihood impacts diffusion of innovationen_US
dc.typethesis
dc.typetext
etdms.degree.departmentUniversity of Alabama. Department of Advertising and Public Relations
etdms.degree.disciplineAdvertising Public Relations
etdms.degree.grantorThe University of Alabama
etdms.degree.levelmaster's
etdms.degree.nameM.A.

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