Blocked Out; Athletic Voices and WNBA Uniform Politics

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Date

2021

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Abstract

WNBA uniform politics in 2016 coalesced around three distinct voices: corporate sponsor logos, sanctioned pro-LGBTQ demonstration, and an unsanctioned Black Lives Matter player protest. We argue that uniform politics reveal a cautious, commercially linked, single-issue approach to social engagement in the WNBA.

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Keywords

WNBA, Uniforms, Rhetoric, Protest, Commercialism, Intersectionality

Citation

Bagley, M.M. & Liao, J. (2021). Chapter 3: Blocked out; Athletic voices and WNBA uniform politics. In L.K. Fuller (Ed.), Sportswomen’s apparel in the United States (pp. 57- 74). Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-45477-7_4.