Expanding the beauty spectrum: a case study of Lupita Nyong’o as the brand ambassador for Lancôme cosmetics

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dc.contributorCooper, Caryl A.
dc.contributorBoylorn, Robin M.
dc.contributor.advisorLamme, Margot Opdycke
dc.contributor.authorOlugbode, Monsurat Olubukola
dc.contributor.otherUniversity of Alabama Tuscaloosa
dc.date.accessioned2017-03-01T17:45:15Z
dc.date.available2017-03-01T17:45:15Z
dc.date.issued2016
dc.descriptionElectronic Thesis or Dissertationen_US
dc.description.abstractIn 2014, Lupita Nyong’o became the first black spokeswoman for Lancôme Paris cosmetics, the first in the company’s 80-year history. Previously, the advertising industry took issue with using models outside of the European standard of beauty for various reasons including perceptions of consumer relatability and response, but Nyong’o’s contract is a direct challenge to this notion. The intent of this study to explore news coverage of the first year (April 2014 – April 2015) of Nyong’o’s contract with Lancôme to determine why Nyong’o was chosen as the first black ambassador, how the decision was received, and what the implications are for the beauty standards, especially the black beauty standard.en_US
dc.format.extent61 p.
dc.format.mediumelectronic
dc.format.mimetypeapplication/pdf
dc.identifier.otheru0015_0000001_0002363
dc.identifier.otherOlugbode_alatus_0004M_12778
dc.identifier.urihttps://ir.ua.edu/handle/123456789/2684
dc.languageEnglish
dc.language.isoen_US
dc.publisherUniversity of Alabama Libraries
dc.relation.hasversionborn digital
dc.relation.ispartofThe University of Alabama Electronic Theses and Dissertations
dc.relation.ispartofThe University of Alabama Libraries Digital Collections
dc.rightsAll rights reserved by the author unless otherwise indicated.en_US
dc.subjectCommunication
dc.subjectAfrican American studies
dc.subjectBlack history
dc.titleExpanding the beauty spectrum: a case study of Lupita Nyong’o as the brand ambassador for Lancôme cosmeticsen_US
dc.typethesis
dc.typetext
etdms.degree.departmentUniversity of Alabama. Department of Advertising and Public Relations
etdms.degree.disciplineAdvertising Public Relations
etdms.degree.grantorThe University of Alabama
etdms.degree.levelmaster's
etdms.degree.nameM.A.

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