“I Pledge Allegiance”: Examining Motivations for Sport Fanship and Fandom in the American South

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dc.contributorAllaway, Arthur
dc.contributorBrown, Kenon A.
dc.contributorKi, Eyun-Jung
dc.contributorLemon, Laura L.
dc.contributor.advisorBillings, Andrew C.
dc.contributor.authorTowery, Nathan A.
dc.contributor.otherUniversity of Alabama Tuscaloosa
dc.date.accessioned2021-11-23T14:34:34Z
dc.date.available2021-11-23T14:34:34Z
dc.date.issued2021
dc.descriptionElectronic Thesis or Dissertationen_US
dc.description.abstractThere are a number of motivations that exist in the formation of collegiate fanship and fandom. Through a mixed-method approach, this dissertation provides an in-depth examination into the motivations individuals have when establishing allegiances for collegiate sports teams. Through a qualitative investigation of 20 interviews of collegiate sports fans, deep meaningful descriptions of motivations were discovered. Qualitative results were then empirically tested through a survey administered to 411 collegiate sports fans that reside in Alabama, Arkansas, Kentucky, Mississippi, and South Carolina. Social identity theory (Tajfel & Turner, 1986) was used as the theoretical framework for this dissertation to further understand the formation of groups and the in-group/out-group dynamic. Academic, as well as applied, implications for team identification, fan identification, rivalry, Basking in Reflected Glory, Glory Out of Reflected Failures, and state pride are all present. Family, social viewing, age, as well as many other motivations, emerged as strong motivating predictors.en_US
dc.format.mediumelectronic
dc.format.mimetypeapplication/pdf
dc.identifier.otherhttp://purl.lib.ua.edu/181523
dc.identifier.otheru0015_0000001_0003962
dc.identifier.otherTowery_alatus_0004D_14516
dc.identifier.urihttp://ir.ua.edu/handle/123456789/8194
dc.languageEnglish
dc.language.isoen_US
dc.publisherUniversity of Alabama Libraries
dc.relation.hasversionborn digital
dc.relation.ispartofThe University of Alabama Electronic Theses and Dissertations
dc.relation.ispartofThe University of Alabama Libraries Digital Collections
dc.rightsAll rights reserved by the author unless otherwise indicated.en_US
dc.subjectCollegiate Sports
dc.subjectFan Identification
dc.subjectMixed-Methods
dc.subjectSocial Identity Theory
dc.subjectTeam Identification
dc.title“I Pledge Allegiance”: Examining Motivations for Sport Fanship and Fandom in the American Southen_US
dc.typethesis
dc.typetext
etdms.degree.departmentUniversity of Alabama. College of Communication and Information Sciences
etdms.degree.disciplineCommunication
etdms.degree.grantorThe University of Alabama
etdms.degree.leveldoctoral
etdms.degree.namePh.D.
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