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Browsing Theses and Dissertations - Department of Communication (CIS), General by Title

Browsing Theses and Dissertations - Department of Communication (CIS), General by Title

Now showing items 1-20 of 190

Affective, attitudinal, and cognitive responses to music in modern U.S. political advertising

Ezell, Jonathan Elliot (University of Alabama Libraries, 2012)

This dissertation investigated attitudinal, affective, and cognitive responses to musical and message content in modern U.S. political advertising by manipulating musical tempo, message valence, and music-message congruity ...
African-American female executives organizational experiences: managing success, support, and workplace relationship satisfaction

Murray, Creshema Rekuise (University of Alabama Libraries, 2011)

Addressing the workplace experiences of African American female executives has taken a backseat to contemporary organizational communication topics. The lived experience of Black females in the workplace is a subject with ...
Analyzing predictors of knowledge, beliefs, and public engagement: has political entertainment become a factor?

Baker, Kimberly (University of Alabama Libraries, 2017)

Within the backdrop of the 2016 U.S. presidential election, this study collected data from an online survey of college students in considering factors predicting knowledge, beliefs, and public engagement. A proposed model ...
Anchoring effects in comparative nutrition claims: the presence of anchor brand and the role of scale

Shen, Bin (University of Alabama Libraries, 2015)

Although anchoring effects have been considered highly robust and pervasive in decision-making, the theory of anchoring and adjustment has been rarely applied in studying comparative advertising or health claims. This ...
Antecedents and consequences of ethical leadership of PR practitioners

Kang, Jin-Ae (University of Alabama Libraries, 2009)

The purpose of this research was to explore antecedents and consequences of public relations practitioners' ethical leadership behavior. Before doing so, this study integrated practitioners' ethical behavior into the concept ...
Anxiety/uncertainty management and its relationship to community as an anxiety management mechanism: a mixed methods, across case study of online graduate students

Whitaker, Maryann Stark (University of Alabama Libraries, 2013)

This study examined student perceptions of community formation and maintenance as an anxiety management mechanism before, during, and after a mandatory on campus orientation for an online Master of Library Studies program. ...
Artist-fan engagement model: implications for music consumption and the music industry

Stewart, Sarita Martin (University of Alabama Libraries, 2013)

The Artist-Fan Engagement Model was developed to help explain the various factors present within the music artist-fan relationship. Its premise is based on the simple consumptive action of listening to an artist's music. ...
Assessing social support at the university level: the relationship between a supportive educational environment and student success/satisfaction

Joiner, Ashley Elizabeth (University of Alabama Libraries, 2009)

Social support is a widely studied topic among communication scholars, and one environment in which it deems even more attention is the classroom. In this study, I aim to uncover how prevalent perceived available social ...
Attributions of mental health diagnoses and locus of control: the effect on families' supportive communication

George, Ashley Joiner (University of Alabama Libraries, 2012)

Research demonstrates that social support is a key element in close relationships, especially among families. In this study, the relationship between locus of control, attributions and social support among siblings as it ...
Being an effective custodian of communication theory: an examination of theory construction, methodological streamlining, and special population use between constitutive rhetoric, attribution theory, and the third person effect

Turnipseed, Thomas Robert Ian (University of Alabama Libraries, 2009)

The area of media effects research is important to understanding how one interacts with and is affected by the different forms of media in society. Since this age is called the information age, one is almost always in ...
Beyond button-pushing: a look at suasion in gameplay through player, memory, and the rhetoric of gameplay

Hakima, Aliyah M. (University of Alabama Libraries, 2010)

This study explores the connection between the rhetorical canon of memory and gameplay as a rhetorical activity. Gameplay is discussed as a form of computer-mediated communication, or CMC, that is decidedly ethical. Gameplay ...
Big Data Analysis of Twitter-Based Sports Fandom: Celebrating Our Achievements Together During the 2019 Fifa Women World Cup

Fan, Minghui (University of Alabama Libraries, 2020)

ABSTRACT Social identification theory suggests that individuals try to categorize themselves into one group with people who shared similarities with them. While this premise applies to sports fans, nations, teams, and ...
Black bodies in the schoolhouse door: material rhetoric and student activism at the University of Alabama

Lee, Kalyn Iman (University of Alabama Libraries, 2017)

Racial inequality has been a longstanding issue for Black students and Black people at The University of Alabama. Black student activists have used various tactics throughout history to close the racial divide at The ...
Blackballed: An Empirical Examination of the Impact of Race, Gender, and Identity on the Sports Image Repair Process

Rush, Stephen Wesley (University of Alabama Libraries, 2020)

The spectacle of sports in America has consistently been shown to be a financial powerhouse (PwC, 2019). However, when there is a huge potential for financial gain, there also comes the risk of a huge potential financial ...
Bloody bogalusa and the fight for a bi-racial lumber union: a study in the Burkean rebirth cycle

Burks, Josie A. (University of Alabama Libraries, 2016)

The Great Southern Lumber Mill (Great Southern Lumber), for which Bogalusa, Louisiana was founded in 1906, was the largest mill of its kind in the world in the early twentieth century (Norwood 591). The mill garnered ...
Bodies of knowledge: critical rhetoric in interdisciplinary longitudinal health studies

Price, Sarah Frances (University of Alabama Libraries, 2021)

The larger study of “Transgender Stress and Resilience Across Sociopolitical Context” (the SPC study) was created in order to counter the persistent othering of transgender and gender diverse (TGD) people and center TGD ...
Brand imitation strategy, package design and consumer response: what does it take to make a difference?

Qiao, Fei (University of Alabama Libraries, 2016)

Drawing upon visual semiotics and creativity theories, this study investigated the effectiveness of brand imitation strategy on the package design of three different products among millennials. The products were male-targeted, ...
A Brand New Game: a Phenomenalogical Study of How Student-Athletes and Mentors are Managing Personal Branding

Adamson, Alyssa C (University of Alabama Libraries, 2021)

The purpose of this qualitative study was to understand how student-athletes are guided and mentored to develop and manage their personal brands within their respective athletic departments. With the introduction of Name, ...
The brand persona: operationalizing a synthesis of brand equity and social capital

Chicotsky, Brandon Kyle (University of Alabama Libraries, 2017)

The human brand in social media presents an understudied phenomenon, particularly in the sports domain. The current study focused on sports fans’ perceptions of athlete brands as presented on Twitter. The analysis assessed ...
Bridging Self-Concept Maintenance and Truth-Default Theories

Laningham, Andrew Jospeh (University of Alabama Libraries, 2021)

The present research examines the effects of topic intensity, categorization, and the raising of attention to moral standards have on honesty in communication. This study sought to extend a theory of deception from behavioral ...

Now showing items 1-20 of 190

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Browsing Theses and Dissertations - Department of Communication (CIS), General by Title

Browsing Theses and Dissertations - Department of Communication (CIS), General by Title

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