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Browsing Theses and Dissertations - Department of Communication (CIS), General by Author "Leeper, James"

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Big Data Analysis of Twitter-Based Sports Fandom: Celebrating Our Achievements Together During the 2019 Fifa Women World Cup

Fan, Minghui (University of Alabama Libraries, 2020)

ABSTRACT Social identification theory suggests that individuals try to categorize themselves into one group with people who shared similarities with them. While this premise applies to sports fans, nations, teams, and ...
Can we build a relationship with artificial intelligence (AI)?: the influence of AI on organization-public relationships

Oh, Jeyoung (University of Alabama Libraries, 2021)

As the technology has developed, organizations have started to adopt artificial intelligence (AI) to communicate with their publics. Previous studies on organizational-public relationships had an assumption that all ...
Challenging the gender dichotomy?: examining Olympic Channel content, production, and audiences through a gendered lens

Xu, Qingru (University of Alabama Libraries, 2019)

The Olympic Channel is a digital-first, multiplatform site established to keep the Olympic spirit alive throughout each year and to promote the Olympic Movement throughout the world. Conducting a three-wave study, this ...
Does locality predict sport fandom?: an examination of local, non-local, and distant nba fans in the United States and China

Guo, Sitong (University of Alabama Libraries, 2021)

With the development of globalization and the aid of technology, geographical boundaries have become less salient in various aspects of modern society, including sport. Plenty of professional sports leagues have made global ...
Engaging Youth in the Hybrid Media Environment: Media Technological Attributes' Effects on Young People's Internet Political Efficacy During Second Screening

Liu, Yiben (University of Alabama Libraries, 2021)

Young people’s political engagements are important to the development of democracy. Though described as reluctant to engage in politics, when young people are invited to participate in politics on their own terms, they are ...

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Browsing Theses and Dissertations - Department of Communication (CIS), General by Author "Leeper, James"

Browsing Theses and Dissertations - Department of Communication (CIS), General by Author "Leeper, James"

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