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Browsing Theses and Dissertations - Department of Communication (CIS), General by Author "Kim, Yonghwan"

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Effects of stigma, message valence and virality, and audience characteristics on the persuasiveness of anti-stigma messages via social media

Bie, Bijie (University of Alabama Libraries, 2015)

A major obstacle to public health is social stigma toward people with mental illnesses. Research on social media-based stigma-mitigation interventions lags behind the medical community's acknowledgment of the seriousness ...
Social TV is the new digital watercooler: personality traits, behaviors, and trends in second-screen media activity

Auverset, Lauren Anderson (University of Alabama Libraries, 2017)

The increase in use of social media and portable touchscreen devices (e.g. smart phones, tablets, etc.) have given television program viewers the ability to interact in real-time, even if they do not share a proximal ...
There goes the weekend: understanding television binge-watching

Conlin, Lindsey (University of Alabama Libraries, 2015)

Binge-watching, the act of consuming multiple episodes of a TV show in a short period of time, is changing the experience of watching television. The current study investigated how different methods and speeds of watching ...
Whose tweets do you trust?: message and messenger credibility among mainstream and new media news organizations on Twitter

Waters, Anna Marie (University of Alabama Libraries, 2016)

In light of the rising percentage of people consuming news from social media as opposed to traditional television, radio, or print or digital newspapers, how individuals decide to trust what they read online is growing ...

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Browsing Theses and Dissertations - Department of Communication (CIS), General by Author "Kim, Yonghwan"

Browsing Theses and Dissertations - Department of Communication (CIS), General by Author "Kim, Yonghwan"

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