Understanding the behaviors of stealth applicants in the college search process

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dc.contributor Barnes, Bradley
dc.contributor Bray, Nathaniel J.
dc.contributor Gill, Paula
dc.contributor King, Margaret I.
dc.contributor.advisor Harris, Michael S.
dc.contributor.author Dupaul, Stephanie
dc.date.accessioned 2017-03-01T14:36:12Z
dc.date.available 2017-03-01T14:36:12Z
dc.date.issued 2010
dc.identifier.other u0015_0000001_0000395
dc.identifier.other Dupaul_alatus_0004D_10454
dc.identifier.uri https://ir.ua.edu/handle/123456789/901
dc.description Electronic Thesis or Dissertation
dc.description.abstract Successful enrollment management uses predictive modeling to achieve specific goals for admission rates, yield rates, and class size. Many of these models rely on evaluating an applicant's interest in the institution through measures of pre-application engagement. Recent increases in the number of applicants who do not visibly interact with universities prior to submitting an application complicates existing predictive models. These students, whose applications for admission mark their first recorded contact with the university, are commonly called stealth applicants. In 2010, stealth applicants represented 30% of college applications (Noel-Levitz, 2010), yet little research addresses the ways that stealth applicants search for colleges. This qualitative case study includes interviews with students who were stealth applicants at a private, selective, mid-sized university in the southwest United States. A consumer behavior framework of the search process illustrates the use of traditional search methods by stealth applicants in college search. These students exhibited high levels of stress and fear about college, and skepticism and mistrust of university marketing materials. Technology facilitates stealth applicant's anonymous search for information and their quest for third party authentication of marketing messages. Recommendations for practice address technology, modern search methods, and the role of parents in the college decision process.
dc.format.extent 202 p.
dc.format.medium electronic
dc.format.mimetype application/pdf
dc.language English
dc.language.iso en_US
dc.publisher University of Alabama Libraries
dc.relation.ispartof The University of Alabama Electronic Theses and Dissertations
dc.relation.ispartof The University of Alabama Libraries Digital Collections
dc.relation.hasversion born digital
dc.rights All rights reserved by the author unless otherwise indicated.
dc.subject.other Education, Higher
dc.title Understanding the behaviors of stealth applicants in the college search process
dc.type thesis
dc.type text
etdms.degree.department University of Alabama. Dept. of Educational Leadership, Policy, and Technology Studies
etdms.degree.discipline Higher Education Administration
etdms.degree.grantor The University of Alabama
etdms.degree.level doctoral
etdms.degree.name Ed.D.

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