Sports Media in the Age of Instant Information: Niche News and the Expanded Digital Marketplace

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dc.contributor Armstrong, Cory L.
dc.contributor Ferrucci, Patrick
dc.contributor Sadri, Sean R.
dc.contributor Vincent, John
dc.contributor.advisor Billings, Andrew C. Buzzelli, Nicholas Richard 2022-07-05T20:07:47Z 2027-06-01 2022
dc.identifier.other u0015_0000001_0004390
dc.identifier.other Buzzelli_alatus_0004D_14847
dc.description Electronic Thesis or Dissertation
dc.description.abstract To gauge perspectives on the current and perceived future state of sports media, as seen by those experiencing this climate of constant change firsthand, this dissertation draws on insight gathered from 90 qualitative interviews with sportswriters and editors presently working within five unique subsets of the industry (newspapers, team-run media, The Athletic, Substack newsletters, and SB Nation blogging). Using four main communication concepts (niche gratification, journalistic boundary work, diffusions of innovation, and NGT 2.0) as the guiding framework, this research reveals that catering to the niche is perceived to be a key for sports media coexistence; yet, despite views that there will always be a place for sports news in the media ecosystem, the main business model for future stability is still unknown. Thus, the other themes advanced via this dissertation include: 1). the niche negates a sense of perceived direct competition, 2). technology breeds newer opportunity in a somewhat financial unstable industry, 3). market adaptation is ongoing for the foreseeable future, 4). sports media remains a male-dominated discipline, and 5). the future of sports media is cemented, yet precarious.
dc.format.medium electronic
dc.format.mimetype application/pdf
dc.language English
dc.language.iso en_US
dc.publisher University of Alabama Libraries
dc.relation.ispartof The University of Alabama Electronic Theses and Dissertations
dc.relation.ispartof The University of Alabama Libraries Digital Collections
dc.relation.hasversion born digital
dc.rights All rights reserved by the author unless otherwise indicated.
dc.subject.other Journalism Business
dc.subject.other Media coexistence
dc.subject.other Niche gratification
dc.subject.other Qualitative interviewing
dc.subject.other Sports journalism
dc.subject.other Sports media
dc.title Sports Media in the Age of Instant Information: Niche News and the Expanded Digital Marketplace
dc.type thesis
dc.type text University of Alabama. College of Communication and Information Sciences Journalism The University of Alabama doctoral Ph.D.

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