Automotive companies are actively seeking major improvements in electric motors, power electronics, and energy storage systems. The industry is pursuing advances in the torque output, power density, and overall efficiency of electric motors used in vehicles. This dissertation investigates a three-phase stator winding configuration that would produce a one-sided magnetic field. The design was created in hopes of increasing the torque output and power density of the motor, without effecting the overall efficiency of the motor. Both an 8-pole PMSM and a 4-pole induction motor stator winding design are studied. A Toyota Prius IPM motor and Baldor EM3218T motor are used for the baseline motor in each design case. A Halbach array arrangement of three-phase coils is implemented. A three-phase Halbach array is created to validate the initial design concept. The stator winding design is improved by studying the strength of the magnetic flux density in the stator and correcting areas of saturation. The reluctance path of the magnetic flux through the stator is also heavily examined in this research. The shape and arrangement of individual coils in the stator are optimized for maximum torque output of the motor. Comparisons of performance characteristics are made between the new stator winding design and the baseline motors. Major challenges hindering the performance of the three-phase stator winding configuration are explained. Lastly, suggestions and possible areas of future research associated with the stator winding configuration are discussed.