Winning isn't everything: the effect of nationalism bias on enjoyment of a mediated sporting event

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dc.contributor Copeland, Gary
dc.contributor Bishop, Phillip A.
dc.contributor Lowrey, Wilson Hugh
dc.contributor Ryan, Erin L.
dc.contributor.advisor Bissell, Kimberly L. Reichart Smith, Lauren Melissa 2017-02-28T22:24:35Z 2017-02-28T22:24:35Z 2010
dc.identifier.other u0015_0000001_0000230
dc.identifier.other ReichartSmith_alatus_0004D_10366
dc.description Electronic Thesis or Dissertation
dc.description.abstract Disposition theory research within mediated sporting events has traditionally looked at the relationship between enjoyment and outcome. The theoretical framework hypothesizes enjoyment of media content is a function of viewers' affective dispositions toward media characters, and the resulting outcome faced by the characters. Later research attempts to explain how dispositions are formed. However, a gap currently exists in the theory concerning the effect of the different elements of the mediated content. The purpose of this study was to examine one such element of mediated content. This study used a 4 x 2 between subjects experimental design to test the effects of commentary from a United States broadcast on enjoyment. Within the experiment, commentary and outcome were manipulated for two teams of different nationalities. Results showed commentary did have an effect on enjoyment; however, commentary was a stronger predictor of enjoyment than was outcome. Additionally, it was found nationality alone did not have an effect on enjoyment, but commentary and nationality combined did have such an effect. Findings from this study have implications for disposition theory and future research on factors affecting enjoyment
dc.format.extent 88 p.
dc.format.medium electronic
dc.format.mimetype application/pdf
dc.language English
dc.language.iso en_US
dc.publisher University of Alabama Libraries
dc.relation.ispartof The University of Alabama Electronic Theses and Dissertations
dc.relation.ispartof The University of Alabama Libraries Digital Collections
dc.relation.hasversion born digital
dc.rights All rights reserved by the author unless otherwise indicated.
dc.subject.other Mass Communications
dc.title Winning isn't everything: the effect of nationalism bias on enjoyment of a mediated sporting event
dc.type thesis
dc.type text University of Alabama. College of Communication and Information Sciences Communication & Information Sciences The University of Alabama doctoral Ph.D.

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