Visual framing, racial identity and perceived femininity impacts on public perceptions of transgressive female athletes

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dc.contributor Phelps, Joseph
dc.contributor Daniels, George
dc.contributor.advisor Kinney, Lance Walters, Justin Caleb 2020-09-30T17:25:08Z 2020-09-30T17:25:08Z 2020
dc.identifier.other u0015_0000001_0003639
dc.identifier.other Walters_alatus_0004M_14166
dc.description Electronic Thesis or Dissertation
dc.description.abstract While issues surrounding the race and sex of athletes, as well as the transgressive acts of athletes, are frequent mass media research topics and are fervently discussed in sports media, the recent intersection of the Black Lives Matter (BLM) movement and subsequent high-profile protests by U.S. athletes has focused attention toward enduring issues of racial concern regarding athletes and sports fans. This research experimentally investigated issues surrounding American spectators’ racial attitudes, the spectator’s sex, an athlete’s race and the athlete’s sex to determine if race and the subject’s perceived femininity impact perceptions of female athletes committing transgressive acts. Theory bases for this research include Visual Framing Theory, Social Identity Theory, Self-categorization Theory and mass media stereotyping of Blacks. This research reports the results of a 2 (race: White female athlete/Black female athlete) x 2 (visual frame: athlete with tattoos/athlete without tattoos) experiment to investigate public responses to a female athlete accused of using steroids. A total of 263 female participants read a simulated media report, then provided responses concerning an appropriate punishment for the athlete. Each participant also reported her personal strength of racial identity using the Racial Identity Attitude Scale (RIAS) as well as her perceived level of femininity using the Femininity Ideology Scale (FIS). These results were used as control variables in subsequent statistical analyses. Results were inconclusive regarding strength of racial identity or perceived femininity as indicators of punishment length for the transgressive female athletes. Though results were not statistically significant, the data does trend in the hypothesized direction.
dc.format.extent 75 p.
dc.format.medium electronic
dc.format.mimetype application/pdf
dc.language English
dc.language.iso en_US
dc.publisher University of Alabama Libraries
dc.relation.ispartof The University of Alabama Electronic Theses and Dissertations
dc.relation.ispartof The University of Alabama Libraries Digital Collections
dc.relation.hasversion born digital
dc.rights All rights reserved by the author unless otherwise indicated.
dc.subject.other Communication
dc.title Visual framing, racial identity and perceived femininity impacts on public perceptions of transgressive female athletes
dc.type thesis
dc.type text University of Alabama. Department of Advertising and Public Relations Advertising Public Relations The University of Alabama master's M.A.

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