The public relations industry is making an effort to attain a more diverse workforce that can better represent the society that we live in and achieve the best results for clients. Using the “Leveraging variety” model (Ravazzani, 2015) as a theoretical framework, this research explores how public relations agencies are addressing and communicating their diversity and inclusion efforts through their websites. The purpose of this study is to evaluate the status of diversity and inclusion in public relations and describe how agencies are communicating those diversity and inclusion organizational practices as a way that could attract more diverse talent and improve organizational reputation. This study conducted a content analysis of 236 public relations agencies’ websites and photographs on those websites. Findings show that diversity is portrayed as a broader spectrum, as diversity of perspectives and backgrounds, not as a specific dimension. Gender and disability were found to be the most frequently mentioned dimensions of diversity. Additionally, the present study found that photographs on the websites do not reflect a diverse workforce in terms of race. In terms of gender, photographs that portrayed female and male employees together were the most frequent on the websites. According to the different approaches of diversity, this study found that most of the agencies fall into the “Assimilating minorities” approach, which has been considered the most basic approach to diversity (Uysal, 2013).