The (mis)representation of interracial couples in television advertisements

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dc.contributor Brown, Kenon A.
dc.contributor Pederson, Joshua R.
dc.contributor.advisor Holiday, Steven Hackenmueller, Erin 2020-09-30T17:23:52Z 2020-09-30T17:23:52Z 2020
dc.identifier.other u0015_0000001_0003583
dc.identifier.other Hackenmueller_alatus_0004M_14115
dc.description Electronic Thesis or Dissertation
dc.description.abstract Interracial couples are becoming more common, but they still face stigmatization and discrimination. The present study aimed to gain a preliminarily understanding of if and how interracial couples are represented in television advertisements. This study performed a content analysis of 543 couples in television advertisements from 2019 for differences in representation and portrayal between interracial and intraracial relationships. All advertisements were taken from three different networks within one conglomerate. Findings suggest that interracial relationships are overrepresented. However, interracial couples are found at further distances from each other, a relationship between nonwhite males and white females are underrepresented within interracial relationships, and zero interracial relationships are portrayed on Disney channel. The potential effects of this representation and portrayal are driven by cultivation theory and social cognitive theory.
dc.format.extent 71 p.
dc.format.medium electronic
dc.format.mimetype application/pdf
dc.language English
dc.language.iso en_US
dc.publisher University of Alabama Libraries
dc.relation.ispartof The University of Alabama Electronic Theses and Dissertations
dc.relation.ispartof The University of Alabama Libraries Digital Collections
dc.relation.hasversion born digital
dc.rights All rights reserved by the author unless otherwise indicated.
dc.subject.other Communication
dc.title The (mis)representation of interracial couples in television advertisements
dc.type thesis
dc.type text University of Alabama. Department of Advertising and Public Relations Advertising Public Relations The University of Alabama master's M.A.

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