Distribution system design for omnichannel retailing

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dc.contributor Freeman, Nickolas
dc.contributor Dayarian, Iman
dc.contributor Cochran, James
dc.contributor Murali, Karthik
dc.contributor.advisor Keskin, Burcu B.
dc.contributor.author Guo, Jia
dc.date.accessioned 2020-01-16T15:03:38Z
dc.date.available 2020-01-16T15:03:38Z
dc.date.issued 2019
dc.identifier.other u0015_0000001_0003406
dc.identifier.other Guo_alatus_0004D_13968
dc.identifier.uri http://ir.ua.edu/handle/123456789/6463
dc.description Electronic Thesis or Dissertation
dc.description.abstract Omnichannel retailing - serving customers via a combination of physical stores and web-based stores- offers new opportunities and forces traditional retailers to rethink their supply chain design, operational efficiency, revenue/cost streams, and operations/marketing interface. While omnichannel supply chain management has received some attention recently, the role of cross-channel fulfillment, the layout of the omnichannel retail supply chain, and revenue management considering customer channel choice behavior have not been widely studied. This dissertation investigates these three streams in omnichannel supply chain design. In the cross-channel fulfillment stream, we study the optimal supply chain design for a dual-channel retailer that combines the operations of both channels in an omnichannel environment considering demand segmentation, cost structure, and more importantly, the execution ability of the firm. We formulate this problem as a two-stage stochastic programming model and use first-order optimality conditions to study the optimal inventory replenishment decisions and omnichannel strategy decisions under perfect and imperfect demand information. For the second chapter, we extend the dual-channel setting from a single store to N retail stores. We study the transshipment problem based on a two-store case by reformulating the problem into a large scale mixed-integer linear programming model. The third chapter addresses the revenue management stream by focuses on the interface between the retailer's operations and customer's demand. Specifically, this chapter explores the right role for a physical store in an omnichannel environment for an online-first retailer. The main result relates to the trade-off between the increased profits from the newly acquired demand (from the new channel) and the increased fulfillment and operations costs from cannibalized demand.
dc.format.extent 154 p.
dc.format.medium electronic
dc.format.mimetype application/pdf
dc.language English
dc.language.iso en_US
dc.publisher University of Alabama Libraries
dc.relation.ispartof The University of Alabama Electronic Theses and Dissertations
dc.relation.ispartof The University of Alabama Libraries Digital Collections
dc.relation.hasversion born digital
dc.rights All rights reserved by the author unless otherwise indicated.
dc.subject.other Operations research
dc.subject.other Management
dc.title Distribution system design for omnichannel retailing
dc.type thesis
dc.type text
etdms.degree.department University of Alabama. Department of Information Systems, Statistics, and Management Science
etdms.degree.discipline Operations Management
etdms.degree.grantor The University of Alabama
etdms.degree.level doctoral
etdms.degree.name Ph.D.


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