Computer-mediated persuasion: emoticons as a proxy for nonverbal behavior

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dc.contributor Clark, Jason K.
dc.contributor Barth, Joan M.
dc.contributor.advisor Guadagno, Rosanna E. Muscanell, Nicole Lori 2017-02-28T22:21:34Z 2017-02-28T22:21:34Z 2009
dc.identifier.other u0015_0000001_0000120
dc.identifier.other Muscanell_alatus_0004M_10186
dc.description Electronic Thesis or Dissertation
dc.description.abstract The current research examined whether or not emoticons (in this case, smiley faces) could be used as proxies for nonverbal behavior when inserted into email discussions. Specifically, previous research has suggested that women who are more communal and focused on forming interpersonal bonds may not be able to form such bonds easily when communicating via email due to the lack of nonverbal cues (Guadagno & Cialdini, 2002; 2007). It was predicted that by inserting emoticons into a persuasive email communication, women would be more open to persuasion compared to women who saw no emoticons, whereas we did not expect this to matter for men. A total of 98 (47 men, 51 women) undergraduate students completed the study. Contrary to predictions, results indicated that using a verbal equivalent of the emoticon in an email discussion actually produced more favorability towards the message for both men and women. Additionally, results indicated that individuals' level of femininity predicted attitude towards the topic. Also, the verbal equivalent proxy affected positive mood, which may also help explain the results. Implications for persuasion vial email will be discussed.
dc.format.extent 56 p.
dc.format.medium electronic
dc.format.mimetype application/pdf
dc.language English
dc.language.iso en_US
dc.publisher University of Alabama Libraries
dc.relation.ispartof The University of Alabama Electronic Theses and Dissertations
dc.relation.hasversion born digital
dc.rights All rights reserved by the author unless otherwise indicated.
dc.subject.other Psychology, Social
dc.subject.other Psychology, Experimental
dc.subject.other Technical Communication
dc.title Computer-mediated persuasion: emoticons as a proxy for nonverbal behavior
dc.type thesis
dc.type text University of Alabama. Dept. of Psychology Psychology The University of Alabama master's M.A.

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