There is a vast amount of literature about media coverage of the United States protracted war on drugs. Mainly, researchers have analyzed anti-drugs campaigns, its most frequent themes, frames, and narratives in network news coverage. However, little research has been done on United States newspapers coverage of the war on drugs, and there is almost none in reference to the United States’ war on drugs and its relationship with Colombia, the world’s top cocaine producers during the 1980s and 1990s. This paper will analyze how the New York Times covered the war on drugs in Colombia from the day Nixon first declared it on June 17, 1971, to the day Bush shifted the country’s focus away and announced the “War on Terror” on September 20, 2001.