Expectations and enjoyment in mediated sports: extended disposition theory in sports entertainment

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dc.contributor Lowrey, Wilson Hugh
dc.contributor Vincent, John B.
dc.contributor Sparks, Johnny V.
dc.contributor Kinney, Lance T.
dc.contributor.advisor Bryant, Jennings
dc.contributor.author Woo, Chang Wan
dc.date.accessioned 2017-02-28T22:20:35Z
dc.date.available 2017-02-28T22:20:35Z
dc.date.issued 2009
dc.identifier.other u0015_0000001_0000047
dc.identifier.other Woo_alatus_0004D_10087
dc.identifier.uri https://ir.ua.edu/handle/123456789/554
dc.description Electronic Thesis or Dissertation
dc.description.abstract People tend to seek pleasurable stimuli and avoid unpleasant stimuli. This tendency as reflected in selective exposure theory has come into question when people choose media contents with negative hedonic valance. For example, televised sports games cause viewers to risk being distressed when the affiliated team loses or does not perform well. A theory of expectations is suggested in this study to explain why people act counter theoretically and take this risk. The disposition model suggested in this study integrates expectancy-value theory and expectation-disconfirmation theory. A total of 171 students at the University of Alabama were recruited to watch a recorded Alabama football game. Specially created newspaper articles manipulated the participants' level of expectation, and participants reported their affective response to the success of plays and the result of the game. The results show that a higher level of expectation generally lowered the level of affective response and a lower level of expectation generally heightened the level of affective response for the affiliated team's losing and unsuccessful plays, as hypothesized. However, when the affiliated team won or had a successful play, a higher level of expectation heightened the level of affective response, and a lower level of expectation lowered the level of affective response, which contradicts the hypotheses. In addition, a positive relationship between scores on the sports spectator identification scale and expectation score was found. Limitations include the inability to completely control the suspense value. The discussion of the results contains an explanation of the role of suspense affecting the measures utilized in this study.
dc.format.extent 134 p.
dc.format.medium electronic
dc.format.mimetype application/pdf
dc.language English
dc.language.iso en_US
dc.publisher University of Alabama Libraries
dc.relation.ispartof The University of Alabama Electronic Theses and Dissertations
dc.relation.hasversion born digital
dc.rights All rights reserved by the author unless otherwise indicated.
dc.subject.other Mass Communications
dc.title Expectations and enjoyment in mediated sports: extended disposition theory in sports entertainment
dc.type thesis
dc.type text
etdms.degree.department University of Alabama. College of Communication and Information Sciences
etdms.degree.discipline Communication & Information Sciences
etdms.degree.grantor The University of Alabama
etdms.degree.level doctoral
etdms.degree.name Ph.D.

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