Hospitable campus: analyzing corporate recruiters' experience on campus visits

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dc.contributor Severt, Kimberly
dc.contributor Bissell, Kimberly L.
dc.contributor.advisor Chen, Hsiangting
dc.contributor.author Olive, Ashley
dc.contributor.other University of Alabama Tuscaloosa
dc.date.accessioned 2019-02-12T14:31:12Z
dc.date.available 2019-02-12T14:31:12Z
dc.date.issued 2018
dc.identifier.other u0015_0000001_0003168
dc.identifier.other Olive_alatus_0004M_13694
dc.identifier.uri http://ir.ua.edu/handle/123456789/5351
dc.description Electronic Thesis or Dissertation en_US
dc.description.abstract The purpose of this study is to assess the attributes college recruiters’ value when determining their campus recruiting activities. Importance-performance analysis was utilized to evaluate nine attributes: employer development professional, career fair, tabling, classroom visit, information session, faculty meeting, student group meeting, on campus interviewing and sponsorship. Data collection occurred at a southeastern university which hosts career fairs with more than 180 companies. Corporate recruiters were asked to complete a survey with questions regarding 9 primary attributes, with 92 items related to on campus recruiting, and the rate the attribute importance and performance of their recruiting experience with the university. The Servicescape, SERVQUAL and SERVPERF theoretical frameworks are used. This study fills a gap in the research regarding corporate recruiter’s evaluative criteria and decision-making of campus visits. Keywords: campus recruiting, talent acquisition, servicescape, IPA en_US
dc.format.extent 95 p.
dc.format.medium electronic
dc.format.mimetype application/pdf
dc.language English
dc.language.iso en_US
dc.publisher University of Alabama Libraries
dc.relation.ispartof The University of Alabama Electronic Theses and Dissertations
dc.relation.ispartof The University of Alabama Libraries Digital Collections
dc.relation.hasversion born digital
dc.rights All rights reserved by the author unless otherwise indicated. en_US
dc.subject Higher education administration
dc.title Hospitable campus: analyzing corporate recruiters' experience on campus visits en_US
dc.type thesis
dc.type text
etdms.degree.department University of Alabama. College of Human Environmental Sciences
etdms.degree.discipline Human Environmental Sciences, General
etdms.degree.grantor The University of Alabama
etdms.degree.level master's
etdms.degree.name M.S.

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