A contemporary perspective on the advancements in the leadership of female chief communication officers

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dc.contributor Brown, Kenon A.
dc.contributor Horsley, J. Suzanne
dc.contributor Billings, Andrew C.
dc.contributor Allaway, Arthur Warren
dc.contributor.advisor Gower, Karla K.
dc.contributor.author Murphy, Breann Elizabeth
dc.date.accessioned 2018-12-14T18:11:37Z
dc.date.available 2018-12-14T18:11:37Z
dc.date.issued 2018
dc.identifier.other u0015_0000001_0003046
dc.identifier.other Murphy_alatus_0004D_13552
dc.identifier.uri http://ir.ua.edu/handle/123456789/5178
dc.description Electronic Thesis or Dissertation
dc.description.abstract This dissertation is designed to explore the leadership of female Chief Communications Officers (CCOs). This study first observes the types of leadership qualities female CCOs currently exhibit and whether those qualities are more representative of transactional leadership, transformational leadership, or a combination of both leadership styles. This study also uses Festinger’s Social Comparison Theory to observe how upward comparisons to other men and women in similar leadership roles and downward comparisons to lower–level male and female employees have an effect on self-evaluations conducted by the female CCOs. Through the use of Social Comparison Theory, this study observes whether female CCOs conduct these social comparisons to evaluate their leadership and whether they use the results from those evaluations to make any improvements to their current leadership style. Using a phenomenological research design, this study conducted in-depth interviews in order to observe the similarities and differences among the female CCOs from different organizational environments in regards to the driving factors and results of social comparisons on evaluations and improvements in leadership style. The findings of this study suggest the leadership of CCOs is contingent upon the advancements of the profession, c-suite expectations, and needs of employees. This study found female CCOs are actively practicing transactional and transformational leadership, since they believe qualities of both styles are beneficial for leadership effectiveness. Additionally, this study found gender does not significantly influence female CCOs. Instead, it was found these women are positively learning how to improve their leadership from the personality traits and attributes of other leaders and employees in similar and dissimilar positions.
dc.format.extent 195 p.
dc.format.medium electronic
dc.format.mimetype application/pdf
dc.language English
dc.language.iso en_US
dc.publisher University of Alabama Libraries
dc.relation.ispartof The University of Alabama Electronic Theses and Dissertations
dc.relation.ispartof The University of Alabama Libraries Digital Collections
dc.relation.hasversion born digital
dc.rights All rights reserved by the author unless otherwise indicated.
dc.subject.other Mass communication
dc.title A contemporary perspective on the advancements in the leadership of female chief communication officers
dc.type thesis
dc.type text
etdms.degree.department University of Alabama. College of Communication and Information Sciences
etdms.degree.discipline Communication & Information Sciences
etdms.degree.grantor The University of Alabama
etdms.degree.level doctoral
etdms.degree.name Ph.D.


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