Browsing Research and Publications - University Libraries by Author "Ellinger, Alexander E."

Browsing Research and Publications - University Libraries by Author "Ellinger, Alexander E."

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  • Chapman, Karen; Ellinger, Alexander E.; Filips, Karli; Nash, Jesse (2018-10-29)
    Despite growing utilization of scholarly metrics to assess faculty research output, quality, impact, and productivity, the marketing discipline has yet to develop a comprehensive, generalizable benchmark for assessing ...

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