A thematic analysis of Heisman Trophy winners: coverage 2000-2015

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dc.contributor Horsley, J. Suzanne
dc.contributor Bagley, Meredith M.
dc.contributor.advisor Lamme, Margot Opdycke
dc.contributor.author Grijalva, Alessia R.
dc.contributor.other University of Alabama Tuscaloosa
dc.date.accessioned 2017-07-28T14:12:57Z
dc.date.available 2017-07-28T14:12:57Z
dc.date.issued 2017
dc.identifier.other u0015_0000001_0002682
dc.identifier.other Grijalva_alatus_0004M_13067
dc.identifier.uri http://ir.ua.edu/handle/123456789/3278
dc.description Electronic Thesis or Dissertation en_US
dc.description.abstract In 1935 the inaugural Heisman Memorial Award was presented at the end of the college football season and continues to serve as a symbol of athletic excellence for winners. The publicity can also earn schools media attention, and maintaining the relationships with the media has been an important strategy in sports public relations. This research then delves into the thematic elements of media coverage for the Heisman winners over the past 15 years and searches for commonalities among sources, themes and other elements in regards to coverage. It was found that journalists we engaged with the Heisman story before, during, and after the season, and their coverage can differ greatly. Starting from late July and early August, preseason predictions and watch lists made their way to the forefront. Coverage, however, tended to peak in mid to late November, when the candidates of the Heisman were usually narrowed down to four or five athletes. An analysis of the coverage revealed three themes emerging across media outlets and over time: personality, personal issues, and athleticism. These insights can help sports information directors develop more targeted narratives in telling the stories that are most likely to resonant with sports reporters and other Heisman voters. en_US
dc.format.extent 132 p.
dc.format.medium electronic
dc.format.mimetype application/pdf
dc.language English
dc.language.iso en_US
dc.publisher University of Alabama Libraries
dc.relation.ispartof The University of Alabama Electronic Theses and Dissertations
dc.relation.ispartof The University of Alabama Libraries Digital Collections
dc.relation.hasversion born digital
dc.rights All rights reserved by the author unless otherwise indicated. en_US
dc.subject Communication
dc.subject Journalism
dc.title A thematic analysis of Heisman Trophy winners: coverage 2000-2015 en_US
dc.type thesis
dc.type text
etdms.degree.department University of Alabama. Department of Advertising and Public Relations
etdms.degree.discipline Advertising Public Relations
etdms.degree.grantor The University of Alabama
etdms.degree.level master's
etdms.degree.name M.A.

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