The need for cognition and the adoption of new technology: a study of how the elaboration likelihood impacts diffusion of innovation
JavaScript is disabled for your browser. Some features of this site may not work without it.
| dc.contributor | Lewis, Regina Louise | |
| dc.contributor | Brown, James | |
| dc.contributor.advisor | Gower, Karla | |
| dc.contributor.author | Lewis, Jeffrey Douglas | |
| dc.date.accessioned | 2017-03-01T17:46:35Z | |
| dc.date.available | 2017-03-01T17:46:35Z | |
| dc.date.issued | 2016 | |
| dc.identifier.other | u0015_0000001_0002394 | |
| dc.identifier.other | Lewis_alatus_0004M_12736 | |
| dc.identifier.uri | https://ir.ua.edu/handle/123456789/2705 | |
| dc.description | Electronic Thesis or Dissertation | |
| dc.description.abstract | The Elaboration Likelihood Model and Diffusion of Innovation are theories that describe decision-making processes. Diffusion of innovation explains the time it takes for individuals to learn about an innovation, try the innovation, and make the decision to adopt or reject it. The ELM suggests individuals use a dual process of thinking. The route to persuasion changes depending on how the person thinks. Each route targets different levels of thinking. This thesis investigates the relationship between the ELM and diffusion of innovation. | |
| dc.format.extent | 61 p. | |
| dc.format.medium | electronic | |
| dc.format.mimetype | application/pdf | |
| dc.language | English | |
| dc.language.iso | en_US | |
| dc.publisher | University of Alabama Libraries | |
| dc.relation.ispartof | The University of Alabama Electronic Theses and Dissertations | |
| dc.relation.ispartof | The University of Alabama Libraries Digital Collections | |
| dc.relation.hasversion | born digital | |
| dc.rights | All rights reserved by the author unless otherwise indicated. | |
| dc.subject.other | Marketing | |
| dc.title | The need for cognition and the adoption of new technology: a study of how the elaboration likelihood impacts diffusion of innovation | |
| dc.type | thesis | |
| dc.type | text | |
| etdms.degree.department | University of Alabama. Dept. of Advertising and Public Relations | |
| etdms.degree.discipline | Advertising Public Relations | |
| etdms.degree.grantor | The University of Alabama | |
| etdms.degree.level | master's | |
| etdms.degree.name | M.A. |
