• Assessing Brand-Consumer Personality Congruence on Twitter: A Computational Textual Analysis Approach 

  Bruce, Kelsey Lauren (University of Alabama Libraries, 2020)

  Brands gain importance to consumers when the consumer supplies meaning or value to the brand (McCracken, 1993). BP allows consumers to use brands for self-expression (deChernatony, 1999; Johar & Sirgy; 1991; McCracken, ...
• The Portrayal of Asian Americans in Advertisements from 2011 to 2020 

  Berry, Dana (University of Alabama Libraries, 2021)

  When it comes to research on racial stereotyping in advertising, Asian Americans are often overlooked. Past studies found that stereotypes associated with this minority group were present throughout advertisements, creating ...
• From Purchasing Exposure to Fostering Engagement: Brand-Consumer Experiences in the Emerging Computational Advertising Landscape 

  Araujo, Theo; Copuslky, Jonathan R.; Hayes, Jameson L.; Kim, Su Jung; Srivastava, Jaideep (2020)

  Over the past 40 years, we have witnessed seismic shifts in advertising planning and buying processes. Due in no small part to the emergence of digital media, consumer choices have mushroomed, while advertisers understand ...
• The Political Pulpit: Issue Framing and Conservative Partisanship in Evangelical Protestant Pastors’ Sermons Before and After the 2008 Election of Barack Obama 

  Stokes, Ethan C.; Chicotsky, Brandon K.; Billings, Andrew C. (2018)

  The intersection between religion and politics in the United States remains prevalent in the 21st century. Especially in regard to many Protestant Christian denominations, the relationship between religion and political ...
• The attitudes of solo travelers using Q methodology 

  Williamson, Hannah Kay (University of Alabama Libraries, 2021)

  As more Americans choose to solo travel for leisure, the need to understand theirattitudes and motivations for wanting to travel alone increases. Based on the Functional Attitude Theory, the motivations of solo travelers ...
• Visual framing, racial identity and perceived femininity impacts on public perceptions of transgressive female athletes 

  Walters, Justin Caleb (University of Alabama Libraries, 2020)

  While issues surrounding the race and sex of athletes, as well as the transgressive acts of athletes, are frequent mass media research topics and are fervently discussed in sports media, the recent intersection of the Black ...
• How public relations agencies communicate diversity and inclusion practices on their websites 

  Trujillo, Gloris (University of Alabama Libraries, 2020)

  The public relations industry is making an effort to attain a more diverse workforce that can better represent the society that we live in and achieve the best results for clients. Using the “Leveraging variety” model ...
• The (mis)representation of interracial couples in television advertisements 

  Hackenmueller, Erin (University of Alabama Libraries, 2020)

  Interracial couples are becoming more common, but they still face stigmatization and discrimination. The present study aimed to gain a preliminarily understanding of if and how interracial couples are represented in ...
• The influence of consumer-brand relationship strength and platform context on the privacy calculus in personalized advertising 

  Moeller, Claire Anne (University of Alabama Libraries, 2019)

  To an advertiser, personalized advertising means shrinking the purchase decision funnel - delivering relevant content to the right user at the right time. However, personalized advertising is a double-edged sword for ...
• Social identity and language use in digital community development 

  Keller, Joseph Nathaniel (University of Alabama Libraries, 2019)

  The change in how closely individualist and collectivist subjects identified with a publisher was investigated using Social Identity Theory and Geert Hofstede’s Cultural Dimensions. Social Identity Theory as proposed by ...
• Risk communication and crisis management: lessons learned from the hurricane katrina experience 

  Smyth, Justice (University of Alabama Libraries, 2018)

  In August of 2005, the City of New Orleans and its surrounding environs fell victim to Hurricane Katrina, one of the most destructive natural disasters to occur in the United States over the past 100 years. This study ...
• Framing common core: a comparative analysis of media and policy agenda setting in Oklahoma and New Mexico 

  Kirkland, Stephanie Brumfield (University of Alabama Libraries, 2018)

  Education has been cited as an important political issue in the United States for decades, yet little research has been done on how the media influence education policy. The Common Core State Standards—which were recently ...
• The framing of Caitlyn Jenner: a textual analysis 

  Pettway, Morgan (University of Alabama Libraries, 2017)

  In April 2015, Caitlyn Jenner, formally known as Bruce, announced that she was transitioning into a woman. Through the observation of framing models and framing devices, a textual analysis was conducted within print and ...
• Twitter as a platform for engaging political dialogue: a dialogic theory content analysis of Donald Trump's general election campaign Twitter feed 

  Foster, Callie Smith (University of Alabama Libraries, 2017)

  The Internet and social media are tools that possess the ability to make communicating with celebrities, politicians and all types of important figures an actual possibility. This content analysis explores the use of then- ...
• Experimental comparison of two post-crisis communication strategies: discourse of renewal theory and bolstering 

  Shi, Zhe (University of Alabama Libraries, 2017)

  Public relations theorists investigating organizational crisis communication have suggested discourse of renewal theory (DRT) as an alternative to more standard apologia tactics. DRT advises organizations in crisis to give ...
• A thematic analysis of Heisman Trophy winners: coverage 2000-2015 

  Grijalva, Alessia R. (University of Alabama Libraries, 2017)

  In 1935 the inaugural Heisman Memorial Award was presented at the end of the college football season and continues to serve as a symbol of athletic excellence for winners. The publicity can also earn schools media attention, ...
• Seeing through the smoke an analysis of the Volkswagen emissions crisis 

  Seay, Leah (University of Alabama Libraries, 2017)

  In September 2015, the U.S. Environmental Protection Agency accused German automaker Volkswagen of fitting more than 11 million vehicles with illegal software that caused vehicles to emit reduced amounts of toxic nitrogen ...
• Effects of organization sustainability communication: the influence of interactivity, message appeal, and type of medium 

  Oh, Jeyoung (University of Alabama Libraries, 2016)

  To understand how interactivity, message appeal, and type of medium affect public perceptions and reactions to an organization in organization sustainability communication, this study conducted a 2 (interactivity: high vs. ...
• The need for cognition and the adoption of new technology: a study of how the elaboration likelihood impacts diffusion of innovation 

  Lewis, Jeffrey Douglas (University of Alabama Libraries, 2016)

  The Elaboration Likelihood Model and Diffusion of Innovation are theories that describe decision-making processes. Diffusion of innovation explains the time it takes for individuals to learn about an innovation, try the ...
• Expanding the beauty spectrum: a case study of Lupita Nyong’o as the brand ambassador for Lancôme cosmetics 

  Olugbode, Monsurat Olubukola (University of Alabama Libraries, 2016)

  In 2014, Lupita Nyong’o became the first black spokeswoman for Lancôme Paris cosmetics, the first in the company’s 80-year history. Previously, the advertising industry took issue with using models outside of the European ...

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