A longitudinal analysis of the effects of conference realignment on college football brand equity

Carr, Daphne

dc.contributor	Breaux, Arleene P.
dc.contributor	Hardy, David E.
dc.contributor	Katsinas, Stephen G.
dc.contributor	Taylor, Tommy
dc.contributor.advisor	Bray, Nathaniel J.
dc.contributor.author	Carr, Daphne
dc.contributor.other	University of Alabama Tuscaloosa
dc.date.accessioned	2017-03-01T17:21:45Z
dc.date.available	2017-03-01T17:21:45Z
dc.date.issued	2014
dc.identifier.other	u0015_0000001_0001762
dc.identifier.other	Carr_alatus_0004D_12125
dc.identifier.uri	https://ir.ua.edu/handle/123456789/2208
dc.description	Electronic Thesis or Dissertation	en_US
dc.description.abstract	The purpose of this study was to develop a football brand equity measurement to determine changes in football brand equity for stable and migrating conference members in Division I football. This study included a total of 206 football teams participating in NCAA Division I football subdivisions that included 108 teams from the Football Bowl Subdivision (FBS) and 98 football teams from the Football Championship Subdivision (FCS). A longitudinal analysis design found that football brand equity changed in an upward trend over time from 2003 through 2012 for both FBS stable and FBS migrating football teams, whereas the trend for FCS stable and FCS migrating football teams was inconsistent over the same period of time. Repeated measures ANOVA were conducted and found that there was not a statistically significant difference in football brand equity between FBS stable and FBS migrating football teams. However, there was a statistically significant difference between FCS stable and FCS migrating football teams' brand equity.	en_US
dc.format.extent	126 p.
dc.format.medium	electronic
dc.format.mimetype	application/pdf
dc.language	English
dc.language.iso	en_US
dc.publisher	University of Alabama Libraries
dc.relation.ispartof	The University of Alabama Electronic Theses and Dissertations
dc.relation.ispartof	The University of Alabama Libraries Digital Collections
dc.relation.hasversion	born digital
dc.rights	All rights reserved by the author unless otherwise indicated.	en_US
dc.subject	Higher education administration
dc.title	A longitudinal analysis of the effects of conference realignment on college football brand equity	en_US
dc.type	thesis
dc.type	text
etdms.degree.department	University of Alabama. Department of Educational Leadership, Policy, and Technology Studies
etdms.degree.discipline	Higher Education Administration
etdms.degree.grantor	The University of Alabama
etdms.degree.level	doctoral
etdms.degree.name	Ed.D.

Files in this item

Name: file_1.pdf

Size: 947.0Kb

Format: PDF

View/Open

This item appears in the following Collection(s)

Show simple item record

Search DSpace

Browse

All of Institutional Repository
This Collection
- By Issue Date
- Authors
- Titles
- Subjects

My Account

If you find content within the University of Alabama’s Institutional Repository that you believe infringes your copyright or otherwise violates the law, let us know, and we’ll carefully review the material and take appropriate action. You can send notification to security@ua.edu. Copyright notifications must comply with the requirements of Section 512(C)(3) of the Digital Millennium Copyright Act. Note that only the copyright owner or an authorized representative of the copyright owner can file a DMCA Infringement Notice on his/her behalf.

For more information, please see The University of Alabama copyright statement.