A tale of two gender roles: the effect of implicit bias on the perception of others

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dc.contributor Hart, William P.
dc.contributor McCallum, Debra M.
dc.contributor Roskos-Ewoldsen, Beverly
dc.contributor Tullett, Alexa M.
dc.contributor.advisor Barth, Joan M.
dc.contributor.author Greenlee, Lindsay Rice
dc.date.accessioned 2017-03-01T17:09:27Z
dc.date.available 2017-03-01T17:09:27Z
dc.date.issued 2014
dc.identifier.other u0015_0000001_0001633
dc.identifier.other Greenlee_alatus_0004D_11972
dc.identifier.uri https://ir.ua.edu/handle/123456789/2087
dc.description Electronic Thesis or Dissertation
dc.description.abstract Implicit activation of gender role stereotypes is under-investigated in the research literature. The current study fills this gap by examining the implicit activation of gender role stereotypes in a hypothetical hiring decision. Two studies were conducted to examine if the implicit activation of gender role stereotypes influences perceptions of job candidates. In the first study, participants (N = 306) evaluated short resume excerpts that included words designed to activate gender role stereotypes without mentioning the sex of the applicant. Results showed that these simple statements were not effective at producing a consistent assumption of an applicant's sex, nor did these statements produce differences in how the applicants were rated on work-related skills. There were significant effects indicating that female participants and those participants holding more egalitarian gender role beliefs tended to rate applicants more favorably on work-related skills. A second study required participants (N = 282) to complete one of three different priming tasks designed to activate gender role stereotypes: stereotype-congruent, stereotype-incongruent, and a no-stereotype control. Results showed that individuals who completed the stereotype-incongruent prime rated the job applicants more favorably than those in the control priming condition. In addition, in accordance with Study 1, female participants tended to rate applicants more favorably than men. These studies do not show strong evidence indicating that the activation of gender role stereotypes plays a role in hiring decisions. However, given that both studies suggest that an evaluator's own sex and gender role stereotype traditionalism play an important role when making judgments about others in a hiring situation, future research needs to be focused on investigating factors that contribute to this effect.
dc.format.extent 120 p.
dc.format.medium electronic
dc.format.mimetype application/pdf
dc.language English
dc.language.iso en_US
dc.publisher University of Alabama Libraries
dc.relation.ispartof The University of Alabama Electronic Theses and Dissertations
dc.relation.ispartof The University of Alabama Libraries Digital Collections
dc.relation.hasversion born digital
dc.rights All rights reserved by the author unless otherwise indicated.
dc.subject.other Psychology
dc.subject.other Social psychology
dc.title A tale of two gender roles: the effect of implicit bias on the perception of others
dc.type thesis
dc.type text
etdms.degree.department University of Alabama. Dept. of Psychology
etdms.degree.discipline Psychology
etdms.degree.grantor The University of Alabama
etdms.degree.level doctoral
etdms.degree.name Ph.D.


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