The effect of verb aspect on cognitive dissonance and social influence

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dc.contributor Gable, Philip A.
dc.contributor Bissell, Kimberly L.
dc.contributor.advisor Hart, William P. Burton, Kelly A. 2017-03-01T16:49:17Z 2017-03-01T16:49:17Z 2013
dc.identifier.other u0015_0000001_0001318
dc.identifier.other Burton_alatus_0004M_11393
dc.description Electronic Thesis or Dissertation
dc.description.abstract The present research addresses whether describing a prior decision-making act as ongoing using the imperfective verb aspect (rather than describing it as completed using the perfective verb aspect) influences attitudes toward the decision and tendencies to make similar decisions. In Experiment 1, participants who described their prior decision-making act using the perfective (vs. imperfective) aspect indicated greater decision satisfaction (i.e., a larger preference for their chosen over the unchosen alternative). In Experiment 2, participants viewed the decision to agree to a small request in the perfective (vs. imperfective) aspect and were then asked a larger, more costly request. Though it was expected that participants who viewed the perfective (vs. imperfective) in their descriptions would demonstrate more compliance, the results suggested verb aspect had no effect on compliance. All told, the present research provides mixed evidence for understanding how subtle language features shapes basic thought processes, but may hold important implications for understanding cognitive dissonance and decision-making processes.
dc.format.extent 31 p.
dc.format.medium electronic
dc.format.mimetype application/pdf
dc.language English
dc.language.iso en_US
dc.publisher University of Alabama Libraries
dc.relation.ispartof The University of Alabama Electronic Theses and Dissertations
dc.relation.ispartof The University of Alabama Libraries Digital Collections
dc.relation.hasversion born digital
dc.rights All rights reserved by the author unless otherwise indicated.
dc.subject.other Psychology
dc.title The effect of verb aspect on cognitive dissonance and social influence
dc.type thesis
dc.type text University of Alabama. Dept. of Psychology Psychology The University of Alabama master's M.A.

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