Building a World of warcraft: cyber-colonialism through othering strategies

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dc.contributor Black, Jason Edward
dc.contributor Payne, Matthew T.
dc.contributor.advisor Bennett, Beth Susan
dc.contributor.author Pressnell, Levi Addison
dc.date.accessioned 2017-03-01T16:47:31Z
dc.date.available 2017-03-01T16:47:31Z
dc.date.issued 2013
dc.identifier.other u0015_0000001_0001244
dc.identifier.other Pressnell_alatus_0004M_11542
dc.identifier.uri https://ir.ua.edu/handle/123456789/1715
dc.description Electronic Thesis or Dissertation
dc.description.abstract This thesis provides a rhetorical analysis of the popular video game World of Warcraft (WoW) and related material. The subscriber base of this game makes it a particularly prominent example of discourse with potentially great influence. Where previous studies have focused less on WoW's narrative in favor of a psychological or sociological approach, this study attempts to examine the rhetorical implications of the game's storyline. The study situates WoW within a suitable critical space and shows how strategies used to emphasize racial differences result in a new theoretical framework described by the term "cyber-colonialism." The study highlights three strategies through which WoW emphasizes the differences between racial groups and thereby creates its cyber-colonial portrayals: constructing opposing binaries, the role of geography and climate, and the use of color as a marker of deviance. These strategies all have an established history within ancient, medieval, and modern literature and likely influence the way in which participants view WoW's cultures. The remainder of the rhetorical analysis highlights three arguments WoW itself teaches about particular rhetorical strategies. In particular, this study shows how WoW embraces cross-cultural cooperation, rejects scapegoating as an appropriate rhetorical tool, and encourages the involvement of native cultures in solving problems. WoW has great potential as a teaching tool and considerable room for future analysis and arguments.
dc.format.extent 125 p.
dc.format.medium electronic
dc.format.mimetype application/pdf
dc.language English
dc.language.iso en_US
dc.publisher University of Alabama Libraries
dc.relation.ispartof The University of Alabama Electronic Theses and Dissertations
dc.relation.ispartof The University of Alabama Libraries Digital Collections
dc.relation.hasversion born digital
dc.rights All rights reserved by the author unless otherwise indicated.
dc.subject.other Rhetoric
dc.subject.other Communication
dc.title Building a World of warcraft: cyber-colonialism through othering strategies
dc.type thesis
dc.type text
etdms.degree.department University of Alabama. Dept. of Communication Studies
etdms.degree.discipline Communication Studies
etdms.degree.grantor The University of Alabama
etdms.degree.level master's
etdms.degree.name M.A.


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