Immersive virtual worlds provide a new way to deliver online courses or parts of online and face-to-face courses. There is a growing body of research on online learning, and the data on virtual worlds is also increasing. However, literature concerning professors' experiences with specific aspects of virtual worlds is limited. For example, some studies discuss faculty members' overall perceptions of immersive virtual environments, but very few works address the subtleties of professors' virtual world experiences. Therefore, my study examined a particular facet of faculty experience: faculty perception of faculty persona in an immersive virtual world. My study, a hermeneutic phenomenology, included interview feedback from 10 participants who ran the gamut in virtual world experience and geographic location. I selected participants from the various articles about Second Life ^TM (SL ^TM), since Second Life is currently a popular choice when teaching in a virtual world. I contacted potential participants via email and set up three interviews with those who chose to participate in my study. Once I collected and coded the data, I divided the data into themes and wrote the findings. The findings showed some similarities between participants' experiences in traditional online courses and their experiences in the three dimensional virtual world, but many of their experiences and interactions are unique to the immersive virtual world.