Multimedia rights holders and athletic sponsorship: a system theory case study of the University of Alabama

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dc.contributor Allaway, Arthur Warren
dc.contributor Gower, Karla K.
dc.contributor.advisor Kinney, Lance T.
dc.contributor.author Garrison, Elizabeth Brandt
dc.date.accessioned 2017-03-01T16:25:37Z
dc.date.available 2017-03-01T16:25:37Z
dc.date.issued 2012
dc.identifier.other u0015_0000001_0000884
dc.identifier.other Garrison_alatus_0004M_11037
dc.identifier.uri https://ir.ua.edu/handle/123456789/1383
dc.description Electronic Thesis or Dissertation
dc.description.abstract This research offers a case study of sports multimedia contracts as awarded by the University of Alabama and executed by Crimson Tide Sports Marketing, a Learfield/IMG sports management subsidiary. This case study used system theory to investigate how the UA/CTSM sports contract is executed. System theory reviews complex organizations as composed of smaller units with specific responsibilities. System theory research involves observing and describing the operating units, how they interact and how each unit contributes to the organization's goals. Six system components were identified in the UA/CTSM system. However, the most frequent interactions were reported between the control, network distribution, and advertising units. These components work together to create revenue through their participation in the system.
dc.format.extent 134 p.
dc.format.medium electronic
dc.format.mimetype application/pdf
dc.language English
dc.language.iso en_US
dc.publisher University of Alabama Libraries
dc.relation.ispartof The University of Alabama Electronic Theses and Dissertations
dc.relation.ispartof The University of Alabama Libraries Digital Collections
dc.relation.hasversion born digital
dc.rights All rights reserved by the author unless otherwise indicated.
dc.subject.other Communication
dc.subject.other Marketing
dc.subject.other Sports management
dc.title Multimedia rights holders and athletic sponsorship: a system theory case study of the University of Alabama
dc.type thesis
dc.type text
etdms.degree.department University of Alabama. Dept. of Advertising and Public Relations
etdms.degree.discipline Advertising Public Relations
etdms.degree.grantor The University of Alabama
etdms.degree.level master's
etdms.degree.name M.A.


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